Phoenix Marketing International - Travel Research Group Launches Airport Practice

Scott Ludwigsen was tapped to lead the Airport Practice for the highly respected Phoenix Marketing International - Travel Research Group. The Airport Practice was uniquely designed to meet the specialized needs of airports in a post 9-11-01 environment with this new research unit which will provide custom research to airport management and their constituents.

Somerset, NJ, (PRWEB) January 21, 2004 -- Building on its customer driven strategy, the Phoenix Marketing International - Travel Research Group announces the launch of their Airport Research and Consulting Practice a new unit that will deliver customized marketing research solutions to airports nationwide. The move makes Phoenix Marketing International the first research and consulting company with a stand-alone Travel Research Group to offer a full range of research and consulting services specifically tailored to meet the needs of airports in the U.S. market.

"The Airport Practice is poised to uniquely assist airports by combining the talent and experience from Senior Researchers whom during their combined careers have gathered the opinions of hundreds of thousands of air travelers regarding well over 100 airports," said John Antonello, Managing Director of the Travel Research Group at Phoenix Marketing International. "The Airport Practice will allow us to build on this past knowledge and experience with airport intercepts, mystery shops, focus groups, mail, telephone and internet surveys targeting business and/or leisure travelers to create additional value for our airport clients and their constituents."

Concurrently, Antonello announced that he has appointed Scott Ludwigsen to lead the Airport Practice as its Executive Vice President. Earlier in his career, Ludwigsen held executive positions at NFO Plog Research, Maritz Research and The Princeton Research Group. "We are delighted to have Scott and the exceptional team of professionals that now form the foundation of the Airport Practice. Scott is a seasoned research professional with over 20 years of marketing research experience and has been very involved with airport research since the 1990s. Not only has Scott managed a wide array of custom and syndicated quantitative projects, Scott is also a certified focus group moderator and has managed/moderated nearly one thousand focus groups many of them with air travelers," said Antonello.

Phoenix Marketing International is one of the premier marketing services firms serving the travel, financial services, and packaged goods industries. The Travel Research Group provides research and consultation to airlines, car rental companies, cruise lines, CVBs, destinations, hotels and other travel related clients. Through a combination of custom market research products and services, syndicated research products and sales optimization modeling, PhoenixMI partners with clients to generate sound business and marketing opportunities and produce measurable sales results and a return-on-investment on marketing development expenses. Visit Phoenix Marketing International on the web at www.PhoenixMI.com
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