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New Type of Sales Training is Taking the I.T. Industry like a storm.

Live cold call sales training for the I.T. Industry does more than just typical role plays. We actually make live cold calls into real Fortune 1000 accounts during the workshop.

FOR IMMEDIATE RELEASE

DATE: Tuesday, January 19, 2004

Intellworks Signs Live Cold Call Sales Training Deals with
Computer Associates and Micro Focus

Oak Park, CA January 18, 2004 - Live cold call sales training industry leader Intellworks, Inc. announced today that it has signed deals to provide sales training for Computer Associates and Micro Focus.

Computer Associates International, Inc. (NYSE: CA) is a leading worldwide provider of solutions and services for the management of IT infrastructure, business information and application development.

CA's solutions address a uniquely extensive range of management challenges across the full range of heterogeneous distributed and mainframe platforms found in today's enterprise environments.

Founded in the United Kingdom in 1976, Micro Focus provides world-class solutions for developing and deploying COBOL applications on mainframes, PCs and distributed environments, ensuring that IT departments can make the most of their existing enterprise application systems.

Supported by a network of Micro Focus professional services expertise, customers fully implement superior legacy development practices and optimize use of the Micro Focus solutions.

Intellworks will provide customized live cold call sales training classroom instruction to train the sales forces of Computer Associates and Micro Focus. The deal will include one-on-one coaching with an Intellworks representative, as well as live cold calls to the actual core prospects and clients of the two companies.

Intellworks works with sales representatives at companies enabling them gain new business through cold calling on the Fortune 1000 resulting in a competitive edge in the aggressive high-tech industry.

Computer Associates and MicroFocus are major players in the latest technology, pure-play end to end, Mainframe to PC business solutions," said Intellworks President and founder Ron La Vine.

My goal is to differentiate each company from the other players in their industry by enabling their sales forces to develop more business faster than ever before. Intellworks uses a proven, time-tested cold calling system that produces consistent results such as more face to face appointments, working with or by passing gatekeepers and getting return calls from voice mail."

Intellworks uses their trademarked Understanding Comes Before Selling" approach, a unique method of gathering business sales intelligence from Fortune 1000 clients while cold calling. They feel that this gives their clients an edge over other companies who take a hard sell" approach to new customers.

We have developed a new style of selling that uses an informational approach," said La Vine. People dont like to be sold, they like to buy. My job is to help their sales reps target the most important customers. The goal is for reps to use the phone more efficiently and effectively to develop new business within existing accounts and identify new business opportunities within new targeted accounts."

Intellworks will be training the sales staff at both companies on how to identify the right Fortune 1000 clients, how to speak to executive-level leads, and how to effectively question target accounts. The workshop is an intensive two-day course that involves live cold calling directly into target accounts, as well as one-on-one coaching of live calls with class participants.

Intellworks has trained the sales forces of a wide variety of high-tech companies, including Agilent, ASG, EDS, HP, Informix, SAS and Software AG.

Intellworks, Inc. was founded in 1995 and is a leading provider of live cold-calling sales training in the high-tech industry. They train direct sales and inside sales teams of technology companies with Fortune 1000 clientele. In addition, Intellworks is a member of the American Society for Training and Development.


For further information regarding this release:              Ron S. La Vine, President
      818-991-6487
      rslavine@intellworks.com
      http://www.intellworks.com

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Ron La Vine
INTELLWORKS, INC.
818-991-6487
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