Searchfeed.com Pay-Per-Click Advertisers Experience Increased Click Through Rates

Average click through rates (CTR) for Searchfeed.com pay-per-click advertisers who implemented Searchfeed.coms Premium Advertiser Service increased by 126% as a group during the 2003 fourth quarter.

BRIDGEWATER, NJ (PRWEB) January 22, 2004 --Average click through rates (CTR) for Searchfeed.com pay-per-click advertisers who implemented Searchfeed.coms Premium Advertiser Service increased by 126% as a group during the 2003 fourth quarter. Increases can be attributed to the expansion of campaign keyword sets in conjunction with greater search traffic throughout the Searchfeed.com network.

Searchfeed.coms Premium Advertiser Service, first launched in September of 2003, is designed to evaluate and optimize existing online campaigns through the creation of new keywords and listings by Searchfeed.com Advertiser Specialists. Suggested keywords are very specific to each advertisers industry, allowing for a greater reach of more targeted sales leads. By adding more specific search terms versus general terms, several participating advertisers have claimed to experience lower average bid values, a lower average cost-per-click, and an increase in CTR.

Boris Mordkovich, Director of Operations for HostVoice.net, received Searchfeed.coms premium service stating, On average, we are saving about 20% on the clicks right now. Once the several hundred suggested keywords were implemented, we received a 50% increase in the total monthly clicks. Additionally, our ROI (Return on Investment) has increased by about 15%."

Searchfeed.coms Premium Advertiser service is available to advertisers on the Searchfeed.com network. Please visit www.searchfeed.com for a full overview of this service.

About Searchfeed.com
Searchfeed.com, a leader in contextual-based marketing, provides online advertisers with the most cost-effective, easily tracked method of generating sales leads while offering Web publishers a better way to monetize Internet traffic. By establishing relationships with more than 8,000 leading Web portals and regional Internet service providers, Searchfeed.com's advertising network exceeds more than 270 million queries monthly. For more information about Searchfeed.com, visit www.searchfeed.com.

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