Internet Wire Distribution Headlines Expansion of HRmarketer.com Features for 2004

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Fisher Vista, a leading marketing services firm serving the human capital industry, announced today an array of expanded features for customers of HR MarketerÂ? (http://www.HRmarketer.com), the leading web-based marketing and public relations service for companies selling to human resource executives.

Internet Wire Distribution Headlines Expansion of HRmarketer.com Features for 2004

New Feature to Dramatically Increase the Visibility of Member Press Releases

January 20, 2003 - Capitola, CA – Fisher Vista, a leading marketing services firm serving the human capital industry, announced today an array of expanded features for customers of HR Marketer™ (http://www.HRmarketer.com), the leading web-based marketing and public relations service for companies selling to human resource executives.

Headlining the new features is the ability for HR Marketer customers to send their press releases to major Internet news portals and search engines as part of their regular membership. The new feature will complement customers’ ability to send unlimited e-mails and news releases directly to journalists covering the human capital and workforce space.

“We’re thrilled to be adding Internet distribution for news announcements sent via HR Marketer,” said Mark Willaman, president and founder of Fisher Vista, “which will dramatically increase the exposure of our members’ press releases including guaranteed pick-up by news portals like Google and Yahoo! These new features solidify HR Marketer’s position as the leading marketing and PR tool in the human capital industry and make the service a must-have tool for any company targeting HR executives.”

Additional new HR Marketer features debuting today include:

Statistics of Internet Press Releases: HR Marketer members who send a press release to Internet news portals can track results through the new Internet Statistics feature. Statistics are updated every two hours and measure Reads, Media Pick Ups and Media Forwards.

Journalist Tracking Enhancements: Customers can view all new journalists who have been added to HR Marketer’s media database during the previous 90 days, and add them to an existing “favorites” list.

Marketing Calendar Enhancements: Customers who receive ongoing HR Marketer e-mail alerts of new speaking opportunities, award competitions, or editorial queries can add them to their existing calendars and set personal reminders with a simple mouse click. Additional features have streamlined the process for adding tradeshows and conferences to customers’ marketing calendars.

HR Marketer News: All press releases distributed via HR Marketer will now be published to a new public website, http://www.HRmarketerNews.com. The site, in conjunction with its syndication partners, is dedicated to covering news relevant to human resource service providers.

“All of these features are a response to our dramatic growth in 2003,” explained Willaman, “but they’re also designed to exponentially increase the number of people who see our customers’ releases, and further enhance HR Marketer’s already-proven value.”

The expansion of HR Marketer features follows a year of steady customer growth for Fisher Vista, which operates and manages the web-based service. In 2003, Fisher Vista responded to increased customer demands by introducing a media relations department that provides objective counsel and press release feedback, and the HR Source Net service (http://www.hrsourcenet.com) that provides customers with editorial opportunities sent directly from HR journalists.

About Fisher Vista, Inc.
Fisher Vista (http://www.fishervista.com) is a marketing services firm focusing exclusively on the human capital industry.

The company's flagship product is HR Marketer (http://www.hrmarketer.com), a marketing and PR ASP for companies selling to human resources executives. HR Marketer helps HR service providers build, execute, and manage targeted and effective marketing and PR campaigns. HR Marketer tracks and maintains information on hundreds of human resources conferences, trade shows, associations and publications – sourcing journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, exhibiting fees, list rentals, award competitions, online product directories, and breaking news.

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Mark Willaman