"The Democratic Candidates (Except One) Don't Get It! They Flunk Leadership Communication!" Says Leadership Authority.
With a new election year upon us, the major political candidates are failing to communicate, according to leadership authority, Brent Filson.
The founder and president of The Filson Leadership Group, Inc., Filson says that the candidates' communication problems stem from their propensity to deliver communications which are more like presentations rather than what he calls "leadership talks."
"In the political arena, the message is not just the message," he says. "The message is also the messenger. Presentations communicate information, which is the message. If leadership communication was simply about putting out information, I'd have no problems with the candidates. The candidates are virtuosos at delivering presentation-like speeches. They can sure trumpet reams of information. However, leadership communication is more than presentation/speech delivery; it's more than being a walking, talking brochure; it's about establishing deep, emotional connections with voters. After all, you're asking people to take action for you -- vote. And people won't take action unless their emotions are engaged. So the candidates have to connect with people in ways that presentations can't. Leadership talks do that. But none of the candidates seem to know what a leadership talk is all about
(PRWEB) January 22, 2004 --"The Democratic Candidates (Except One) Don't Get It! They Flunk Leadership Communication!" Says Leadership Authority.
With a new election year upon us, the major political candidates are failing to communicate, according to leadership authority, Brent Filson.
The founder and president of The Filson Leadership Group, Inc., Filson says that the candidates' communication problems stem from their propensity to deliver communications which are more like presentations rather than what he calls "leadership talks."
"In the political arena, the message is not just the message," he says. "The message is also the messenger. Presentations communicate information, which is the message. If leadership communication was simply about putting out information, I'd have no problems with the candidates. The candidates are virtuosos at delivering presentation-like speeches. They can sure trumpet reams of information. However, leadership communication is more than presentation/speech delivery; it's more than being a walking, talking brochure; it's about establishing deep, emotional connections with voters. After all, you're asking people to take action for you -- vote. And people won't take action unless their emotions are engaged. So the candidates have to connect with people in ways that presentations can't. Leadership talks do that. But none of the candidates seem to know what a leadership talk is all about."
"Many millions of dollars are being poured into the campaigns,"asserts Filson who has helped raise the effectiveness of thousands of leaders in major companies worldwide during the past 19 years, "yet the candidates haven't bought one penny's worth of insights into fundamental truths of human motivation and communication. If I were giving them a course on Motivational Leadership 101, every candidate would flunk -- except one; and he understands precisely what such communication is all about."
Filson says that the leadership talk is simply a communication from the heart that makes a deep, emotional connection with the audience so that the audience believes in and takes ardent action for the speaker.
"The leadership talk is the most powerful motivational tool of all. Events in history bear this out. Throughout history whenever a people needed to accomplish great things, whether in the realm of religion, military endeavors, political movements, human rights, etcetera, one thing had to happen: A leader had to gather them together and speak to them from the heart. That leader didn't give a presentation. He/she really didn't even give a speech as it is known by the candidates today. That leader gave a leadership talk. Of course, it wasn't called a leadership talk at the time; but when you look back on it, that's what it was. And that's what we're not getting from candidates."
To download Brent Filson's 2,000 word article assessing the leadership communication abilities of each major candidate, including the only candidate who is giving leadership talks, (Who he is may surprise you), go to: www.actionleadership.com and click: press room.
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Press Contact:
Emiliano De Laurentiis
Knowledge Environments
(413) 458-5611
Direct Contact:
Brent Filson
The Filson Leadership Group, Inc.
(413)458-4403
brent@actionleadership.com
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