December 2003 BuyTelco Broadband Index (BBI) - Latest Broadband Data Shows Highest Buying Demand On Tuesdays

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This is the second release of the BuyTelco Broadband Index covering December 2003. This month's index highlights the day of week consumers shop and order broadband services. We also highlight demand by state, zip and demographics.

When during the week is the demand for broadband services highest? Which states have the highest and lowest demand? How does demand breakdown among demographic groups? The BuyTelco Broadband Index (BBI) answers these questions and more with its monthly roundup of connectivity trends for high-speed Internet including DSL, cable, and satellite across the USA.

In the month of December 2003 we find that demand is highest at the beginning of the week, with demand peaking on Tuesday. On a state-by-state basis, we find highest demand for broadband in Utah, and lowest demand in Alaska. Here are the results:

         December 2003     Demand By Day of Week


                                                       Shop         Buy

         Monday                             17.7%         16.5%

         Tuesday                            17.9%         20.2%

         Wednesday                      16.4%         18.6%

         Thursday                          14.6%         15.4%

         Friday                                 13.2%         15.0%

         Saturday                              9.6%         7.0%

         Sunday                            10.5%         7.3%

             December 2003                     Highest And Lowest Demand By State

         Highest Demand     Lowest Demand

    State     Rating     State        Rating

    Utah         161     Alaska             29

    Iowa         158     North Dakota 37

    Maine     132     South Dakota 43

    Florida     130     Rhode Island 51

    Delaware 128     Arkansas         54

NOTE: Ratings are indices measuring demand against aggregate data. For example, a rating of 120 means that activity is 20% greater than average for that metric.

What The Data Reveals:

Studying the data numbers of the index reveals exact chronological data revealing what time during the week consumers generate the highest demand for broadband. Knowing this data will assist broadband service providers with the information they need to ensure the availability of adequate customer service and support staff. "Clearly customers begin shopping for services on Sunday and Monday with order activity peaking on Tuesday and Wednesday. Service providers can gear their sales and marketing efforts to leverage this behavioral dynamic," said Steven McKean, CEO and

President of BuyTelco.

Purpose Of The BBI:

The purpose of the BuyTelco Broadband Index (BBI) is to measure current month and historical trends as it relates to broadband demand in the United States on a relative basis to area populations and households. Each month's BBI measures the current month's and historical trends of broadband demand, analyzes and screens dozens of behavioral demographic variables down to the "granular" level, and offers the latest updated statistics and trends such as:

> Where are households looking for broadband geographically located?

> Where are they in the buying process?

> What are they selecting when both cable and DSL are available?

> Who wants broadband? What are the demographics?

> What do these people have in common?

> Where is the highest and lowest demand by state and city?

Index Methodology:

The data compiled for the BBI is derived from broadband Internet consumer transactions at BuyTelco is a leading e-commerce site that specializes in providing comparison shopping information on the high-speed Internet service providers in the US. Since its inception, BuyTelco has executed broadband availability searches for well over 2 million customers. Produced in conjunction with Targus Information Services, the BBI incorporates third party databases and proprietary statistical analysis to glean, categorize, and quantify additional behavioral and demographic relationships. "The Telecommunications industry will use the BBI for pinpointing demand, targeting marketing resources and getting a true measure how their products and services stack up against the competition," stated Steven McKean.

The Future Of The BBI:

Although the BBI is targeting information on broadband usage, it will be expanded to measure other dimensions of broadband demand. "For example, we will be tracking how lower-priced broadband services stimulate the demand for services in lower-income brackets," explained Steven. The BBI will issue updated statistics and trends on a monthly basis, with the next issue of to be published in February 2004.

About BuyTelco:

BuyTelco operates, an open marketplace where customers compare and order broadband solutions for their home or small business. It is a Web- and phone-based resource for real time broadband service availability checks, pricing and promotions from multiple providers.

About TARGUSinfo:

Since its founding in 1993, TARGUSinfo has pioneered the development of real-time caller intelligence to help companies more productively process customer and prospect transactions. Through patented processes, the company links virtually every household and business telephone number in the US with information including a name, postal address, predictive household buying behavior scores, and risk management and store locator information. A privately held company, TARGUSinfo is headquartered in Vienna, Virginia.

Editor's Note: Please source all data to BuyTelco Broadband Index (BBI)

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