San Francisco, CA (PRWEB) February 12, 2004
Internet Visionary Brent Hunter is proposing innovative ways to significantly reduce the problem of corporate fraud and to help businesses become more socially responsible. Hunter is the author of the highly praised The Rainbow Bridge, one in a series of books that tackle the issues behind corporate fraud by improving social responsibility in business and facilitating the creation of a global culture of peace in concrete and practical terms. The influence of this book has been so great that it is currently being translated into 33 languages by a team of volunteers located around the world.
Hunter began this journey by creating the first and largest all-inclusive international online community. Established in 1994, The Park reached 700,000+ members worldwide facilitating a global network of conversations and substantive dialogues on issues of great importance.
The impetus behind The Rainbow Bridge in Business is HunterÂs assertion that the single most important root cause of corporate fraud stems from the fact that universal principles are not being followed. Many of the business practices employed today are strictly based on financial gain, and when companies operate in an illegal or socially irresponsible manner, this contributes to ill feelings in the communities in which they operate, especially true for large companies doing business worldwide.
As a student of world religions, having been raised in the Christian faith by a Muslim mother and a Jewish father, Hunter suggests that an earnest application of universal principles will ensure that businesses are actually more profitable, and at the same time will improve customer perceptions of those businesses. With the advent of the Internet, it is becoming much easier for customers to be discerning about the companies they choose to do business with. The successful businesses of the future will be the ones that take social responsibility seriously today.
Since the Internet has brought about an unprecedented ability to share information and to communicate with one another across the world, Hunter believes that our thinking processes will also undergo a similar unprecedented transformation. Such an evolutionary leap forward in our consciousness, in conjunction with creative use of advanced technologies, will allow us to use even more sound logic and reasoning in the operation of businesses worldwide. Elisabet Sahtouris, Ph.D., evolutionary biologist and author, describes The Rainbow Bridge as ÂÂ a roadmap to the conscious evolution of humanity. A book to carry, consult often, and give away to all those you care about.Â
Brent Hunter, a former psychotherapist and serial entrepreneur, started The Park, an online community in the early days of the Internet and kept it running out of the proverbial garage for 6.5 years. By combining his skills in business, information and communication technologies, psychology and understanding of universal spiritual principles, he attracted 160 volunteers who helped create, maintain and grow this international online community which received an astonishing six million hits per day. Hunter is also involved with a great number of global civic organizations. HunterÂs ability to create global networks of conversations and dialogues online and in the real-world is a rare talent and one which the world may finally be ready for.
To order The Rainbow Bridge worldwide, contact Ingram, Baker & Taylor, Bookpeople, Inc., Amazon.com, BarnesAndNoble.com or Walmart.com. An interactive web site, board game, audio cassettes, CDs, calendars, and cards will be available soon.
For additional information, contact Brent Hunter at 415-462-1538 or email him at PR@SpiritRising.TV
About Spirit Rising Productions
Started in 2001, San-Francisco-based Spirit Rising Productions is a privately-held innovative media and technology company whose mission is to inspire, uplift and empower humanity worldwide.
Brent N. Hunter
Spirit Rising Productions
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