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GEMPLUS Powers Singapores First SIM-based Tourist Information Service -- CitySim
CitySim is Singapores first visitor-oriented prepaid mobile phone service, offering location-based information about the island via the mobile phone. This service is powered by Gemplus GemConnect On-line technology and operated by Landmat.
Singapore (PRWEB) February 1, 2004 ---Gemplus International S.A. (Euronext: LU0121706294 - GEM and NASDAQ: GEMP), the worlds leading provider of smart card-based solutions, and Landmat International, a leading purveyor of mobile applications, announce the arrival of CitySIM - real-time location-based services via the SIM (security identification module) card, targeting Singapores busy tourist industry.
Offered by Singapore Telecommunications Limited (SingTel), CitySim is Singapores first visitor-oriented prepaid mobile phone service, offering location-based information about the island via the mobile phone. This service is powered by Gemplus GemConnect On-line technology* and operated by Landmat.
The service offers visitors to Singapore tourist information linked automatically to their location, via their mobile phone and prepaid SIM card, which they can purchase on arrival. Information available at their fingertips includes locations of restaurants, banks, nightlife attractions -- a personalised tour guide" on a phone. The service also features a chat service that allows visitors to find, chat and share their experiences with other CitySim users in Singapore.
With CitySim, visitors have access to real-time, as well as location-based information at their fingertips. It is like having their own guide while touring Singapore. The service is part of SingTels overall efforts to improve the experience of tourists and business travellers to the country," said Mr. Hui Weng Cheong, SingTels Vice-President (Consumer Products).
Users of the service requesting location-based information are guided by menus, which then retrieve the requested information via a SIM-based browser from a central server. GemConnect On-line is proven to ease the deployment of SMS services by simplifying user access. Based on Dynamic SIM Toolkit, the menus represent a user-friendly interface, which can be easily updated depending on changes in the service and the needs of the individual.
Said Mr. Bruno Basquin, Marketing Manager, Gemplus, This service provides visiting tourists with a very compelling content. Plus, it is very easy for them -- all they need to do is plug the CitySim in their handset and they can use the service immediately."
'As for our partners, what is appealing to them is that they do not have to worry about installation or operation of the GemConnect On-line infrastructure -- Gemplus undertakes that on their behalf, he continued.
We are very excited about launching CitySim in partnership with Gemplus and SingTel to help enhance the overall experience for tourists in Singapore," said Mr. Sandy Agarwal, Managing Director, Asia Pacific Landmat.
The CitySim cards are available for purchase at all hello! shops and SingTels authorised dealers for S$20.
| | - GemConnect On-line is a comprehensive Mobile Services Solution for SIM-based information on demand and content management.
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About Gemplus
Gemplus International S.A. (Euronext: LU0121706294 - GEM and NASDAQ: GEMP) is the world's leading player in the smart card industry in both revenue and total shipments (source 2002: Gartner-Dataquest, Frost & Sullivan, Datamonitor.) It has the largest R&D team, unrivalled experience, and an outstanding track record of technological innovation. Gemplus helps its clients offer an exceptional range of portable, personalized solutions that bring security and convenience to people's lives. These include Mobile Telecommunications, Public Telephony, Banking, Retail, Transport, Identity, WLAN, Pay-TV, e-government, access control, and a wealth of other applications. www.gemplus.com
About Landmat
Landmat develops applications and services for the Mobile Internet. Landmat meets the mobile space application demand by offering advanced applications and brand name content designed for the mobile lifestyle. The applications are built for delivery across multiple delivery platforms. The Landmat applications have proven business models and are ready to generate revenues today. Landmat customers include Vodafone, AT&T and SingTel. For more information on Landmat, visit: www.landmat.com
For more information:
Janet LOH (Miss)
Gemplus Technologies Asia
Tel: +65 6317 3333
Fax: + 65 6873 7971
Email: janet.loh-tk@gemplus.com
Amanda Goh (Ms)
Edelman
Tel: +65 6733 1110 ext 209
Fax: +65 6733 5550
Email: Amanda.goh@edelman.com
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