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Virtual Apartment Hunting in Pittsburgh: Novaurora Launches WashingtonPlaza.com, New Virtual Tour Technology
Pittsburgh web design firm, Novaurora, launches 3D interactive flythrough technology. Technology uses 3D rendering and Macromedia Flash software to give web site visitors a true spatial sense of any type of building. Technology targeted towards the architecture, building planning, and real estate markets.
Pittsburgh, Pennsylvania (PRWEB) February 2, 2004 --- Novaurora Inc., a nationally recognized design and technology company, today announced the release of a new website for Washington Plaza Luxury Apartments in downtown Pittsburgh. Employing several technologies that are a first for the apartment market, the site, located at www.washingtonplaza.com, has already attracted both a flood of positive reviews and increased attention for the local apartment complex and the Pittsburgh-based design firm that launched the breakthrough application.
More than just an online brochure, the site employs the first version of Novauroras flash-based virtual tour technology, which combines in-house 3D modeling capabilities with digital photography in order to create virtual, interactive models of several of Washington Plazas apartment configurations. Now, any apartment hunter equipped with a computer can walk through" a 3D digitized floor plan without ever leaving their home. Its a first for any Pennsylvania apartment complex website, and its a first for any local design firm.
Thanks to the rise in online consumer information gathering, virtual tours are fast-becoming a preferred way to cater to the needs of potential customers. Although other places, such as a few colleges and universities, already offer similar touring amenities on their sites, until now, the local apartment arena had yet to take advantage of such technology. Equipped with the most advanced website in the Pittsburgh rental market, the Plaza management decided to take the initiative in hopes that the medium will provide a new way to introduce their amenity-rich complex to a targeted audience of web-savvy prospects. Its a decision that is already paying off in the form of increased site traffic and physical visit conversions.
About Novaurora, Inc.
Founded in 2001, Novaurora (www.novaurora.com) is an award-winning full service design and technology company. Its websites range from interactive brochures to custom-built, cutting-edge e-commerce systems and have been deployed across the country in multiple industries. Company services range from full-service marketing and design via studio photography, branding, graphics, and corporate communications, to application development and information technology consulting. Novaurora is headquartered in Pittsburgh, PA.
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