Kids reality TV; the future of television?

We profile an upcoming kids reality series for a rare inside glimpse into the next TV craze.

(PRWEB) February 2, 2004 --With the recent explosion of Reality TV programming reaching it's saturation point, we find that children's television is the next great frontier for networks.

Trevor Chowning, Personal Manager to Hollywood's reality stars, is following the trend of his peers and has taken on the role of Producer for a new series. Will his next TV effort be another "Real World" or "Road Rules" sort of venture like the shows that built the careers of his clients? Not by a long shot. His project, produced under his shared company Skyvue Pictures, will be a reality show aimed squarely at kids.

With the popularity of programs such as "Endurance", "Bug Juice", and a host of other shows that appeal to and feature the 12-to-17 year old audience, Chowning saw the potential in this new project from the outset. "When I was approached early on with the idea for this project I said 'yes' without hesitation. It's a totally original concept that no one has seen before."

So far, he has refused to give any specific details about the show or even take meetings with network executives about the project. When asked about this non-traditional approach to marketing a TV show, Chowning explained, "There's always interest in a solid idea, I'm in no rush to make any deals."

He went on to explain that the youth of today are far more sophisticated than children were even a decade ago. "You have to be willing to listen to kids and interpret what they want to see. Too often networks try to tell them what's cool and kids never fall for that, they know what they like and what they don't."

When asked what he thinks of his show's chance of success in the fickle marketplace Chowning replied with his trademark confidence, "When you have no competition, it's easy to be a winner."

Story contacts:
Trevor Chowning: www.DirectLA.com
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