Chips Ahoy: Eastwick Communications Bolsters Semiconductor Expertise with Creation of Electronics Practice
Eastwick Acquires Strategic Marketing Firm Mango Communications; Mango Founder and Veteran Electronics Industry Marketer Lynda Kaye to Lead New Eastwick Practice
Redwood City, CA (PRWEB) February 5, 2004 ---Eastwick Communications Inc. , one of the top independent high-tech PR agencies in the Silicon Valley, today announced the debut of its Electronics Practice, designed to provide strategic PR counsel to semiconductor, intellectual property (IP) development and electronic design automation (EDA) companies. Lynda Kaye, a former chip designer with two decades of technology applications engineering and marketing experience, will lead a team of communications professionals dedicated to the semiconductor industry, which analysts say is enjoying a revival, with worldwide chip sales expected to jump 18 percent this year.
"As the electronics industry recovers, it will be increasingly important for companies to successfully generate awareness for their products and services," said Dr. William Colleran, President and CEO of the celebrated Seattle-based chip startup, Impinj, Inc. "Lynda Kaye and Mango Communications have done a remarkable job helping companies to communicate their value to potential customers and investors. Mango's knowledge of the electronics industry combined with Eastwick's established reputation for effective business communications programs will be a valuable asset for companies who require the best strategic marketing and PR services."
With a roster of past and present clients in the enterprise, business intelligence, storage, speech and networking space, Eastwick always keeps a close eye on the market," said Barbara Bates, Eastwick Communications Principal. We saw an increased demand for semiconductor-related counsel and services and an opportunity for Eastwick-in developing a targeted Electronics Practice-to meet this need."
Bates also has years of experience providing marketing and public relations counsel to EDA and semiconductor-related clients such as GE Calma, Valid Logic Systems, PiE Design Systems, IDT, Cadence Design Systems, and others.
Eastwick will absorb the four-year-old, semiconductor-focused Mango Communications, becoming the premier agency in the Silicon Valley to combine a solid, client-proven infrastructure with semiconductor expertise. Eastwick has already formed a successful partnership with EDA leader Cadence Design Systems and fabless ASIC company Open-Silicon.
Eastwick is taking a real step forward with a new-found focus on the growing semiconductor market, and my vision is to make Eastwick the primary agency for servicing that sector," said Kaye. From EDA and IP to fabless semiconductor and chip supply chain companies, Eastwick is primed to offer expert counsel in all areas. Just as the semiconductor industry has embraced design and manufacturing outsourcing, companies can also benefit from outsourcing their strategic marketing and PR needs to an experienced agency with an electronics core competency and a fresh, outside perspective. And thats where Eastwick comes in."
About Lynda Kaye
Lynda Kaye, whose present clients include leading communications chip supplier Broadcom and emerging RFID player Impinj, brings more than 20 years of experience in the high tech industry to Eastwick Communications. Before founding Mango Communications in 1999, she began her career in integrated circuit design at NCR and Harris Semiconductor. She then signed on as an EDA applications engineer at both GE Calma and Valid Logic. In 1989, Lynda opened the West Coast sales office for EDA start-up Integrated Silicon Systems as director of sales and marketing.
In 1991, she moved to Cadence Design Systems where she spent eight years in various marketing roles, including channel marketing manager, product marketing director and international marketing director. As part of the international role, Lynda spent 18 months in Europe forming Cadence's European Marketing operation that included extensive strategic marketing, marketing communications and public relations responsibilities.
Prior to starting Mango Communications, Lynda worked as senior vice president with Ketchum Thomas Public Relations, where she managed the Workstations and eSun teams on the Sun Microsystems account as well as the communications programs for several eCommerce and Internet companies.
About Eastwick Communications
Eastwick Communications, now in its second decade as a top independent agency in the Silicon Valley, delivers high-growth companies in technology markets the most experienced, creative, and bottom line-oriented public relations counsel available. Eastwicks success with Adobe Systems, Business Objects, Nuance, HP, Groxis, Cadence, BMC Software, SoftBook Press and Keynote testifies to a winning formula of savvy teams, market expertise, and creative quirkiness. Eastwick has extensive experience working with emerging, mid-size, and large companies in a plethora of technology markets including enterprise software, Internet/eCommerce, networking and storage. Eastwick has launched scores of new products, helped define and establish new product categories, broadened existing markets for established companies, and guided companies through launches, turn-arounds and IPOs. For more information, please visit www.eastwick.com.
###
|
