Lemonade in the Winter? It's Big Business for Brooklyn Design Company

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Brooklyn design company MAKE PRODUCT DEVELOPMENT, INC. is seeing sunshine despite the winter storms. As retailers buy for spring and summer, MAKE is about to make a big splash onto the housewares scene with their Â?LemonadeÂ? tumbler.

Brooklyn design company MAKE PRODUCT DEVELOPMENT, INC. is seeing sunshine despite the winter storms. As retailers buy for spring and summer, MAKE is about to make a big splash onto the housewares scene with their “Lemonade” tumbler.

“This is a really prime order from a key retailer in housewares. This is the type of order that design companies such as ours strive to gain. When you get it, it’s unbelievable; you realize that all your hard work has paid off. It’s very gratifying.” Kevin Williams, Designer, MAKE.

Brooklyn design company MAKE PRODUCT DEVELOPMENT, INC. is seeing sunshine despite the winter storms. As retailers buy for spring and summer, MAKE is about to make a big splash onto the housewares scene with their “Lemonade” tumbler.

MAKE’s “Lemonade” line of dinnerware has already sold over 6 million pieces at retailers like Fortunoff, Linens-N-Things, Bed Bath & Beyond, and EXPO Design Center. It’s the 22-ounce tumbler, though, that has emerged as the star, making a winter appearance in greater numbers than July beach bathers at Coney Island: 2.5 million of these Brooklyn designed, American made tumblers will be delivered for immediate sale to Sam’s Club, the national discount retailer.

How does a company like MAKE get their products to a national market like Sam’s Club? It all starts with a great design. MAKE is a collaboration of four designers: Kevin Williams, Scott Lundberg, Scot Spratford, and McKay Duncan. The “Lemonade” tumbler is distinguished by the rings that highlight the tumbler’s curves, grabbing the sun and bending the light in unexpected and playful ways.

The next step is manufacturing and distribution. At a time when most manufacturing and production has gone overseas, the “Lemonade” line was designed right in Brooklyn. MAKE has been in Red Hook since 2001. “We love it here,” says Scott Lundberg, designer at MAKE. “There are new manufacturers, new woodworking shops -- a whole bunch of new businesses. We like being part of the revival of the Brooklyn Waterfront.” The product is manufactured by Creative Ware of Central Islip, NY (a division of Creative Bath Products, Inc.), who also distributes the product.

It was Creative Ware who set up the sale with Sam’s Club. After the initial meeting, things happened quickly. Sam’s asked if MAKE could revise the tumbler to their specifications. The answer was a quick yes, and Sam’s ordered 2.5 million. At a retail price of $15 for eight 22-ounce tumblers at 2.5 million pieces… well, that’s a lot of lemonade. After a tough 18 months of recession, and continuing pressure on American manufacturers from overseas competition, a successful new product like the “Lemonade” line is a boon for everyone in the local economy, not just the designers who created it.

“MAKE designed and created a great product line. Creative Ware is proud to be the manufacturer and distributor of this MAKE designed product,” says Mat Meinzinger, President of Creative Ware.

Other products designed by MAKE include the Forever Fresh Food Storage Line, and a new paper towel holder that really works with one hand. For more information about MAKE, INC., visit http://www.makeinc.net or call them at 718.797.9180.

Press contact: Jason Moriber    

Wiselephant        

221 Columbia Street

Brooklyn, NY 11220    

Phone: 718-625-9258

Email: Jason@wiselephant.com

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