'Queen of Spandex' to Release Inaugural Line

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SheÂ?s been dubbed the Â?Queen of SpandexÂ? and Â?Designer of ChampionsÂ?. Now, accomplished young designer Marie Routhier can add a ready to wear line of swimwear to her resume. Oh Canada, indeed!

She’s been dubbed the “Queen of Spandex” and “Designer of Champions”. Now, accomplished young designer Marie Routhier can add a ready to wear line of swimwear to her resume.

”I’ve spent the last few years nipping, tucking, lifting up, pushing out, and doing all kinds of fun stuff with spandex. I’ve written books, done seminar tours, and met all kinds of wacky people. This seemed to be the most logical next step in my career.”

Routhiers’ spandex prowess evolved out of necessity. Growing up in a poor, single mom family, expensive skating costumes did not fit into the budget. Eleven years old with a vivid imagination, and a make it happen attitude, she learned to sew her own skating costumes. One thing led to another, and now the 24 year old is the official costumer of Synchro Swim Ontario, as well as the designer of choice for many pro wrestlers, champion bodybuilders, and even a few Olympic athletes and medalists. Last years national synchro team sported Routhiers’ creations at Pan Am Games, where they won the silver medal.

“Being named official designer of Synchro Swim Ontario this year, I’ve been working some pretty long hours to keep up with the increased demand for my custom synchro suits. It’s really been a great way to hone my skills even more, but it comes at a bit of a price. Several of my clients are a little upset at me releasing a ready to wear line, thinking I won’t be around for custom next year! I’ve been reassuring those with concerns that I will, indeed, be accepting custom orders next season, ready to wear line or not. Synchro costumes let me flex a creative muscle that I’ll never be able to fully address in ready to wear!”

Routhiers’ line consists entirely of swimwear pieces based on a maple leaf / Canadian Flag theme. A descendant of Sir Adolphe Basille Routhier - author of our national anthem - Marie had no trouble at all with getting into a patriotic frame of mind.

“Other countries - our neighbours in particular - have far more options available to them, as far as patriotic dress. It’s actually easier to find clothing with a Union Jack, or Stars and Stripes, than it is to find truly Canadian themed clothing. I love this country, we have so much to be proud of, we should have more flag-themed gear to choose from! The suits will be made here in Canada, and all my marketing will feature Canadian imagery and models.” states Routhier, who names Rick Mercer as her ideal male model. “He’s a comedic genius, I have a ton of respect for him - and I’d love to work with him!”

The “Unabashedly Canadian” line will be available in stores this spring, and from the http://www.canadianswimwear.com website. In the meantime, Routhier has her mind on her strangest request yet. With Synchro swim nationals taking place in Toronto this year, competition organizers approached Routhier, to add a unique touch.

“I have to make a sparkly competition synchro swim suit for a big plastic moose”

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Marie Routhier

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