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Attic Loft launches new site
The Attic Loft, the world's fastest home decor retailer, today launched its redesigned Web site that makes it easier for customers to search for, research and buy products online. The new site, with an expanded "know-how" section, improved functionality and enhanced online capabilities, is designed to educate and empower consumers by creating a distinctive, knowledge-based dynamic experience. The site is available at www.atticloft.com
ATLANTA, GA (PRWEB) February 7, 2004 --"The launch of the new Web site illustrates The Attic Loft's commitment to evolve as a customer-focused company and strengthens its position as a multi-channel marketer and retailer. Our new site makes it easier for our customers to find and learn about products and projects, and creates a more enjoyable and engaging online experience," said Zachary Stroud Chief Executive Officer for The Attic Loft.
Attic Loft designed the site to serve both as an online store and research tool for guests planning a home decor project or a trip to their local store.
"We recognize that the Internet plays a key role in theinterior design project experience and are committed to serving our online customers," said Zak Stroud.
In improving the online experience on atticloft.com, the company has made the following key changes:
| | - Content -- An expanded project section combines project and product
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information, design tools and vendor content into a one-stop-shop for
visitors seeking home interior design solutions. The site features step-
by-step projects with handy tips and shopping lists, "Learn About"
articles, "Design It Yourself" articles, project calculators and
interactive tours.
| | - Look & Feel -- The new site design makes it easier for guests to
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browse and shop atticloft.com. The site features: a cleaner, simpler
design; more intuitive navigation that allows guests to reach their
"destination" more quickly; improved search capabilities; clearer,
better organized product information; and more imagery.
| | - Site Checkout -- The redesigned check-out process makes it faster and
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easier for customers to buy Attic Loft products.
| | - Guest Service -- An improved customer service section more quickly
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answers customers' key questions and soon will add online order tracking.
| | - Online Gift Center -- A new gift section will soon provide a full range of gift
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ideas that can be viewed by occasion, price and type of recipient.
| | - Site Registration -- A quick and easy one-step registration process
provides users with access to e-mails containing valuable promotions
- information, the ability to save projects for quick and easy
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reference, the ability to create wish lists that can be sent to
friends, and the ability to review past orders on homedepot.com.
| | - Design Services -- The installation services section provides expanded
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content as well as the ability to sign up for free, in-home
consultations.
About The Attic Loft, Inc.
The Attic Loft, Inc. is an emerging specialty retailer offering Home Decor accesories, accents and other home products as well as interior and landscape design services under the Attic Loft brand name. Originally founded in 1999, The Attic Loft sells products through its e-commerce site, atticloft.com, print catalog and stores. Currently, The Attic Loft is developing store concepts throughout the United States and Internationally. The company is currently a privately held firm. .
CONTACT INFORMATION:
The Attic Loft, Inc.
404.942.3524
404.942.3401
http://www.atticloft.com
media@atticloft.com
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