Innovative online-customizable P.O.S., menus and brochures driving sales.

In today's market, where many of the basic sales tools have worked hard for decades, an Internet capability has been harnessed to accelerate and personalize collateral creation and delivery. The iExtend system, developed by iMarlin, L.L.C., a leading interactive agency, is notably boosting sales, say brokers and manufacturers.

SPRINGFIELD, MO (PRWEB) February 10, 2004 --In today's market, where many of the basic sales tools have worked hard for decades, an Internet capability has been harnessed to accelerate and personalize collateral creation and delivery.

The iExtend system, developed by iMarlin, L.L.C., a leading interactive agency, is notably boosting sales, say brokers and manufacturers.

Keith Nagler, broker with iMARK of Pennsylvania, L.L.C. says, "For one of our principals who uses the iExtend system, we have seen a 16% increase in sales over last year."

With the iExtend system, salespeople build sell sheets, newsletters, price lists, menus and more from pre-approved components accessed via their computers. The components include photos, product descriptions, price lists, editorial, headlines and more. The creating is easy.

Laura Harris, Assistant Marketing Manager at Land O'Lakes Foodservice said, "Our sales team finds the system fresh and easy to use. They like how it automatically populates category benefits as it builds a brochure."

Combined with a 72-hour delivery capability or self-print option, the iExtend system creates customized selling that turns on a dime.

"With the iExtend system, we can be proactive and respond to customer needs," said Nagler. "We spend 85% of our time with operators, but distributors like the materials we can provide-menus, P.O.S. and brochures. It's great, and I have recommended it to many of the other food companies we sell for."

When you visit www.imarlin.com/4.0/iextend.aspx you will see the capabilities of the iExtend system.

"Direct marketers have learned that the more relevant the communication, the higher the impact," said Linda J. Bortis, General Manager of iMarlin, "but the issue has been cost. With the iExtend system, a company can develop communications relevant to different customers and still keep costs in line."

Users of the iExtend system save money on many traditional printing costs. "The components fit a pre-designed template, and there's no lithography," said Bortis. "The iExtend system eliminates print waste, print management costs and inventory concerns."

"It's a revolutionary tool for our industry," said Eleni Yianas, Senior Marketing Manager at Everpure, Inc., a leading water treatment company. "We feel strongly, that it should become a standard offering by all foodservice manufacturers. We rely on spec sheets for product intelligence and providing accurate information through all distribution channels was a constant struggle. With the iExtend system, our customers are assured that our spec sheets are 100% up-to-date. We've eliminated stacks of out dated materials, which we were hesitant to throw away simply because of the high cost of replenishing inventory."

Harris, Land O'Lakes, developed an iExtend system for its broker and direct sales organization. "One of our regionals said the iExtend system made us stand out and firmed up our relationship with a major broadline distributor. We can customize materials with their logo and only the products they stock for us," said Harris. "We developed a piece specifically for a major contract management firm with their pricing. It allowed us to provide more customer intimacy."

iMarlin L.L.C. is an interactive agency made up of direct marketing strategists, technicians and designers, who utilize interactive technologies in partnership with their clients.