Ploom Creates Explosive Brand Communications for Powderhouse

Ploom's acclaimed brand strategist Haig Bedrossian achieves a stunning new Identity Package for the award-winning production studio Powderhouse. Powderhouse has garnered rave reviews in writing, directing and producing television programming for such notables as The Discovery Channel, PBS and Nova. In an in-depth branding and identity project currently in its final stages of completion, Ploom's accomplishments for Powderhouse include: logo, brand strategy, identity design, stationery and print collateral system, website, and broadcast animation.

Boston, MA (PRWEB) February 8, 2004 --Ploom founder and branding wizard Haig Bedrossian is creating a branding and identity package for powerhouse production company Powderhouse. Powderhouse has garnered rave reviews in writing, directing and producing television programming for such notables as The Discovery Channel, PBS and Nova. In an in-depth branding and identity project currently in its final stages of completion, Ploom's accomplishments for Powderhouse include: logo, brand strategy, identity design, stationery and print collateral system, website, and broadcast animation.

"It's always a privilege to help to brand a company that does such fantastic creative work in its own right," comments Bedrossian. "Powderhouse needed a cohesive new identity that would reinforce its position as a key provider of high-quality television programs - yet which also promoted the company's boutique sensibilities and its team's intensely creative, offbeat sense of style and fun. I was excited at the opportunity to bring all that personality and humor into their brand."

Bedrossian then began his process by designing an identity that would cross all media without effort - from print, to web, to television. He developed a new logotype with a burst graphic that visually reflected the explosive nature of a powderhouse (where dynamite was stored during revolutionary times). The full-bodied forms of the typeface also contributed to the look and feel, providing a confident and no-nonsense attitude.

The resulting logo is impactful, bright and dynamic - the color of a hot explosion, and visually reinforcing the studio's playful yet direct approach. "In this way, we've helped visually reposition Powderhouse from being a classic, more reserved production personality, to a one that is immediately recognizable, unique and offbeat - and full of energy and spark."

Haig is a multi-talented designer who gets the big picture," comments Powderhouse Director of Development Kathleen Held. His work is the perfect blend of what the industry demands, combined with a wonderful creative sensibility. Hes a dream to work with, and really helps to build team consensus."

Plooms relationship with Powderhouse extends back to Bedrossians days with channel design studio Hatmaker, as well as from additional successes on a few other channel branding projects. From these experiences, Powderhouse knew he was capable of creating not just one or two of the necessary new brand elements - but all that they required, in a complete identity package.

In creating the new brand for Powderhouse, Haig worked closely with Powderhouse President Joel Olicker, as well as Vice President Tug Yourgrau, Director of Development Kathleen Held, and Director of Production Janel Cunneen. He also conducted competitive audits, positioning analyses, and in-depth workshops which analyzed all key company competitors, and which then charted a brand development blueprint for Powderhouse.

Ploom's creative tools on the project included such equipment as a Macintosh G4, as well as such programs as AfterEffects, Illustrator, Photoshop, and Macromedia Flash. For the video aspects of the work, Bedrossian used a Firewire-based DV editing system.

ABOUT PLOOM
Ploom is a multi-disciplinary design consultancy that transforms ideas into visual strategies. The studio articulates ideas through experiences that utilize image, motion graphics, graphic design, interactive media and 3D design. Ploom helps brands that are struggling to create an effective and consistent brand communications.

ABOUT HAIG BEDROSSIAN
The founder and creative spark behind Ploom, Haig Bedrossian is an acclaimed brand strategist and creative with over 9 years of professional design experience in Canada and the U.S., and who has used his work to create the faces of a rich variety of entertainment, consumer product, and institutional clients. Before founding Ploom, he worked as a Design Director for such companies as Hatmaker and Razorfish, Art Director for Bravo Canada, and lead designer with Interbrand. Over the years, he has worked seamlessly within branding and identity design, broadcast design, print design and interactive media, designing everything from broadcast identities to logos to websites. He has designed the visual identities for such immediately recognizable brands as Oxygen, Truth Consulting, Powderhouse and the popular European television channel 13th Street for Universal Television, among many others.

A gifted artist and creative on a variety of media fronts, Bedrossian has won a variety of awards for print design and screen design from The American Institute of Graphic Artists, Graphis and the Graphic Designers Association of Canada. His short film Organized Chance was screened at The Museum of Fine Arts Boston, Harvard University, and at Underground Film Revolution (Boston). He holds a B.A. in Visual Communication Design and Animation from Ontario College of Art & Design (OCAD), Toronto, and is also currently pursuing a part-time MBA in Design Management from the University of Westminster, in London, U.K.

Ploom offers design services for companies of all kinds, including Identity (Brand Strategy, Visual Identity, Graphic Standards, Launch Communications), Print (Stationery, Marketing Collateral, Advertising Design), and Motion (Channel Identity, Show Opens, Motion Graphics) -- and more. The company has created visual strategies for small and large brands, including such names as Truth, Powderhouse, Oxygen, 13th Street, and Fidelity Investments. Plooms ongoing investigation into new forms of visual communication and creative expression promises results that are provocative and compelling. Yet, creating simple and straightforward solutions are part of its assignments. Ploom continually endeavors to break new ground in the field of design.

To speak with Haig Bedrossian directly about his work for Powderhouse, or about his recent successful launch of Ploom, please e-mail Haig@Ploom.com or call (617) 669-5931.

Meanwhile, for further press releases, pictures, design samples, or PR materials on Ploom or Haig Bedrossian, please call publicist Angela Mitchell at (954) 983-5877 or e-mail Paramitch@aol.com.

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