Western Hardhat International, Inc. and Jay Robinson Racing Renew Their Partnership For The 2004 NASCAR Busch Series Race Season

Western Hardhat International, Inc. a division of DBS Management Group, Inc., announced today that they have extended their relationship to serve as an Associate Sponsor for Jay Robinson Racing's #49 entry and driver Derrike Cope for the entire 2004 race season.

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BAKERSFIELD, CA (PRWEB) February 11, 2004

Western Hardhat International, Inc. a division of DBS Management Group, Inc., announced today that they have extended their relationship to serve as an Associate Sponsor for Jay Robinson Racing’s #49 entry and driver Derrike Cope for the entire 2004 race season.

Western Hardhat International is the manufacturer of the only alternative to the normal style hard hat in the world. The “Western Outlaw”™ meets ANSI requirements and is certified by the Safety Equipment Institute (SEI). In 1998 the product was named the Safety Invention of the Year. The hard hat is available across the country from retailers like Harbor Freight, United Rentals, Ferguson Enterprises or on-line from United American Sales, Industrial Printing and T.A.S.C.O..

The “Outlaw”™ has been seen on numerous television shows like “The Today Show”, CNBC’s “Squawk Box”, and is slated to be featured on the dramatic television show “Building Bridges” and a documentary on The Discovery Channel. The February 2004 issue of internationally known fashion/style/entertainment magazine, The Face (London) features the hard hat.

The product can be viewed at the company's website at http://www.westernhardhat.com.

About DBS Management Group:

DBS Management Group is a capital group based in Bakersfield, CA composed of business professionals who are interested in promoting niche’ products around the world. In 2003 DBS acquired the rights to manufacture and distribute LaFemme, a disposable paper product that allows women to use the restroom while standing. The product is featured in the March 2004 issue of COSMOgirl! Magazine. The company recently launched AIM Indoor Adverting (http://www.aimindoor.com) with strategic partner and industry leader Creative Indoor Advertising.

About Jay Robinson Racing (JRR):

JRR enters its fourth season of competition in the NASCAR Busch Series, with the teams’ most successful driver to date, Derrike Cope. Primary Sponsorship is provided by WYETH Consumer Healthcare and their Advil® Liqui-Gels brand. JRR is owned and operated by Jay Robinson; corporate offices and racing facilities are located in Monroe, North Carolina. The team will field the #49 Advil Liqui-Gels Western Hardhat machine in all 34 races in 2004 while attempting to field up to three cars in select races.

1755 Art Street Bakersfield, CA 93312 (661)587-2743 dbsmanagementgroup@hotmail.com fax(661)587-2753

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