Lovemarks website well-timed for Valentines Day
Lovemarks are a new way to think about brands through the hearts of consumers - a different type of Valentine.
(PRWEB) February 11, 2004 --Consumers are being put into the drivers seat through the promotion of a newly developed Lovemarks website by world-changing ideas company Saatchi & Saatchi.
The website, www.lovemarks.com is based on the idea that some of the brands" in our lives have the ability to stir up real passion. It's a neutral online space for consumers to share their most compelling brand experience.
The unconventional site already has 500 nominations for everything from Apple computers to Vegemite, with listings under 10 different categories including people and places.
Lovemarks stories feature emotional connections that go beyond a one-off purchase or infatuation. The stories are contributed from around the world by people who are described as inspirational consumers by Saatchi & Saatchi.
There are monthly prizes for the most compelling true-to-experience stories and comments. A grand prize of the North American Car of the Year, the Toyota Prius, will be awarded to the story that best captures why and how a particular Lovemark has won your Loyalty Beyond Reason". This competition runs until May.
Visitors to the site can also cast a vote that influences the popularity of each Lovemark. The current top 20 Lovemarks alone have drawn in a total of almost 4000 votes.
The Lovemarks concept is fully explained on the website, which invites debate in its section titled Backchat and has an online tool for profiling brands.
Saatchi & Saatchis Worldwide CEO Kevin Roberts has authored a book titled Lovemarks: The Future Beyond Brands which will be published in New York in April this year. The book can be previewed at www.lovemarks.com
>> For further information about the Lovemarks website contact:
Stephen Olsen
Editor, Lovemarks.com
Email: Stephen@lovemarks.com
Other links:
www.lovemarks.com/media/index.php
www.saatchikevin.com
www.saatchi.com
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