Great Financial Mortgage Selects PRIME L.A. For Public Relations

Los Angeles-based marketing and public relations firm PRIME L.A announced today that it has been retained by home lending specialists, Great Financial Mortgage to provide public relations and marketing communications services.

(PRWEB) February 13, 2004 --Los Angeles-based marketing and public relations firm PRIME L.A announced today that it has been retained by home lending specialists, Great Financial Mortgage to provide public relations and marketing communications services.

Great Financial Mortgage is an innovative company that quickly established a leading presence in the mortgage industry with the implementation of the Electronic Approval, a system that gives potential homebuyers loan approval within minutes instead of days or weeks. Electronic Approval allows homebuyers and those refinancing greater guideline flexibility than traditional standards with less paperwork.

Gavin Fenske, president of Great Financial Mortgage, said, PRIME L.A. handled public relations duties during the launch of the Electronic Approval system. Great Financial Mortgage was extremely happy with PRIME L.A.s performance at that time and anticipates the same success as we move forward in educating the public about the latest mortgage programs."

PRIME L.A. duties will consist of managing all public relations activities including broadening consumer awareness and bringing to the public the latest information necessary to help people from all walks of life qualify for home loans.

Suzi Bruno, president of PRIME L.A. said her staff is well equipped to generate the kind of corporate branding required to further Great Financial Mortgages image and commitment to delivering the highest quality of service and product to consumers. Im positive our expertise will help enhance the fine reputation held by Great Financial Mortgage as a trusted and sought-after leader in the mortgage arena," she said.

About PRIME L.A.:
Established in 1988, PRIME L.A. designs and conducts innovative and integrated public relations campaigns for both large corporations and small businesses. The firm is equally known for its ability to produce intriguing commercials and infomercials. PRIME L.A. achieves success by utilizing a proactive approach in the execution of strategically planned public relations campaigns while incorporating flexible measures intended to champion over rapidly shifting market demands. PRIME L.A. clients have come from the worlds of entertainment, medicine, sports, technology, manufacturing and retail. More information can be obtained at www.primela.com.

About Great Financial Mortgage:
Great Financial Mortgage is based in Fullerton, California. A top originator of mortgage loans, Great Financial Mortgage offers a wide range of home lending services to homeowners and prospective buyers throughout the state of California via person-to-person attention and its website, www.greatfinancialmortgage.com. This coupled with their unique ability to keep ahead of the fast-moving real estate marketplace enables Great Financial Mortgage to exceed client expectations by making their dream a quick reality.
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