KC Business', don't forget the Search Engines!

If you are in business, then you either have a web site, are planning to have one, or you know somebody who has one, or intends to have one. Why has Kansas City failed to realize the importance of Search engine marketing?

(PRWEB) February 16, 2004 --Using Alta Vista as my search engine for this examination, because they give me the statistics I want to share with you, I first look for T-shirts or t-shirts (It doesnt matter, because the Web is case independent.). Guess how many web sites show up? 2,507,494, an awesome number indeed. Searching on T-shirts in Kansas City" the number is cut to 43,899, and we begin to see several web sites that could be our source for T-shirts, but not some of the local shops we already know carry T-shirts. More on this in a moment.

Looking for a supplier of another product we may want to find locally, I look for jewelry. AltaVista found 8,241,581 results. Narrowing the search to our area still yields 5,227 web sites, but again, not some of the local shops we would expect to see.

Why dont we find our friends in Kansas City when we look for their products and services? One of two reasons: Either they do not have a web presence as yet -- doubtful -- or they havent paid an appropriate amount of attention to the necessities of marketing within such a competitive environment. Their web sites are almost throwaways; somebody just told them they needed to be on the world wide web, because that was where the action was. And it is, but there are steps to take to make a web site into a web presence. Full article available upon request.

Any questions that arise after reading this article should be directed to Marc Crowl, Partner of a local web design and eBusiness firm, Evariant. Marc knows more about e-business and successful web sites than most. He is found at marc.crowl@evariant.com at www.Evariant.com or 1-877-500-7019 x 701. Hell be glad to assist you in any way you need.

Written by Bill Orr of Evariant, Inc. bill.orr@evariant.com