How To Increase Restaurant Sales By Automating Client Referrals

New client referral tool allows restaurants to automate the ability for their clients to provide testimonials and to recommend them to their friends.

(PRWEB) February 13, 2004 -- Increase Restaurant Sales By Maximizing Customer Referrals. Introducing KudosBoard: Restaurant Marketing Through Friend Referrals

Every restaurant owner already knows that the most important thing in the restaurant business is customer satisfaction and that the most successful sales-generating strategy begins with targeting the guests that already love you. In other words, success in this business usually doesn't come from beating the competition, it comes from pleasing your guests.

In addition, whether you're working for a family-owned restaurant or you work for a large chain, attracting new customers should not break the bank! While it's necessary that restaurants should typically allocate 3% - 6% of sales to marketing, it's vitally important however to not frivolously spend money on just costly newspaper advertisements that has the potential to be a total dud. The allocation of your scarce resources needs to be done intelligently.

So in essence, the ideal customer acquisition marketing campaign is a locally targeted, community-driven program that cost you next to nothing. Clearly, the easiest way to launch an effective customer loyalty program and to build sales is to get your customers to spread the word and attract new customers.

How can this be achieved? By implementing successful tools that enable your existing customer base - your greatest asset - to recommend you to their friends and to provide you with testimonials for your restaurant. These tools allow you to implement a successful word-of-mouth marketing campaign that gets your customers to do your advertising-for free. If you choose, you can also motivate referrals by offering a donation amount to the referrer's cause of choice!

For more information please visit http://www.kudosboard.com

About Genuosity Inc.
Genuosity Inc is dedicated to the development of tools that benefit consumers, their network of friends, their favorite local merchants and their favorite non-profit organization.

Genuosity's KudosBoard (http://www.kudosboard.com) helps businesses automate customer referrals by providing the tools that their customers need to provide testimonials and to recommend them to friends.

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