Citizens Capital Footwear Unit Launches National Forever Just Say No To $100 Sneaker Commercial Ad Campaign

Citizens Capital Corp. (OTCPK:CAAP) (OTC:CAAP.PK) today announced its forever Just Say No to $100 & $200 sneaker campaign with the launch of its national television commercial. To view, simply click on the multimedia file accompanying this communique. The campaign exhorts consumers to forever Just Say No to paying $100 to $200 for a pair of sneakers. Citizens Capital Corp., through its SCOR Brands, Inc. footwear unit, is the designer, exclusive marketer and distributor of the SCOR Brand line of footwear.

Dallas, Texas (PRWEB) February 24, 2004 --Citizens Capital Corp. (OTCPK:CAAP) (OTC:CAAP.PK) today announced its forever Just Say No to $100 & $200 sneaker campaign with the launch of its national television commercial currently webcasting at: www.prweb.com/prfiles/2004/02/12/104775/soot0303.wmv. In an uncertain economy, the campaign exhorts consumers to forever Just Say No to paying $100 to $200 for a pair of sneakers. Citizens Capital Corp., through its SCOR Brands, Inc. footwear unit, is the designer, exclusive marketer and distributor of the SCOR Brand line of footwear. SCOR offers several categories and styles of branded basketball, jogging and outdoor footwear products in a variety of colors which have moved into the $13 billion athletic footwear market led by Nike Inc.(NKE)and Reebok International(RBK). SCOR products are available exclusively at its global online SCOR Store located at: www.scorbrands.com.

Says Billy D. Hawkins, CEO of Citizens Capital Corp., "we have quietly and diligently completed the development and market introduction of the SCOR Brand footwear line. With the SCOR brand, we fill a niche. I guess you can say that we have declared war on the $100 & $200 pair of sneaker by providing consumers with a line of alternative products which are quality built, stylish, comfortable products which come in a variety of colors all at an attractive price.
About Citizens Capital Corp.

Citizens Capital Corp. is a development stage, growth oriented holding company that is engaged in the development and/or acquisition of businesses across several identified sectors and, through the application of well defined management strategies, to enhance shareholder value for Citizens Capital Corp. shareholders.

About SCOR Brands, Inc.

SCOR Brands, Inc. is a wholly owned subsidiary of Citizens Capital Corp. and is the designer, exclusive marketer and distributor of the SCORâ Brand line of footwear. SCOR products may be previewed at its online SCOR Store located at: www.scorbrands.com.

For further information contact:
Billy D. Hawkins, CEO
Citizens Capital Corp.
bhawkins@scorbrands.com

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that, all forward-looking statements involve risks and uncertainties, including without limitation, the ability of Citizens Capital Corp. to accomplish its stated plan of business. Citizens Capital Corp. believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by Citizens Capital Corp. or any other person that the objectives and plans of Citizens Capital Corp. will be achieved.