|
Retail Marketing Firm Announces Release of New Book That Could Save Small Business Owners Thousands of Dollars
LIQUIDATION SECRETS(TM) REVEALED is a comprehensive, step-by-step book that was written by a team of retail strategists and experts to guide small retail business owners through every step of conducting a successful and profitable Liquidation Sale.
Ft. Lauderdale, FL (PRWEB) February 14, 2004 --- LIQUIDATION SECRETS(TM), a retail marketing firm specializing in professional Liquidation, Store Closing, and Retirement Sales, announced today the expansion of their products and services to include a comprehensive, in-depth book that provides small business owners all the tools and resources they will need to conduct a professional, efficient, fast, and successful Liquidation Sale themselves and guide them through every stage of the complex and daunting process. The do-it-yourself Liquidation book was written to compliment the companys new line of consulting packages, which were designed to save the merchant thousands of dollars that would normally be spent on fees and/or commissions to a marketing firm for conducting such a sales event, and comes complete with access to their 90-Day Ongoing Support Program.
The release of their book, LIQUIDATION SECRETS(TM) REVEALED, marks an industry first. While other similar marketing firms only offer consulting services to the small business owner for the entire duration of their Liquidation Sale, which is generally about six to eight weeks [dependent upon the size of the store], LIQUIDATION SECRETS(TM) now provides different levels of consulting services to fulfill the precise needs and desires of each client, and the release of their new book and corresponding consulting plans exemplifies this. The companys Ongoing Support Program, according to company President and book Co-Author Nate Brennerman, will prove to be the most outstanding feature for their clients because it gives the client access to one of the companys consultants [Retail Specialists] from start to finish at a fraction of the cost.
We wanted to really stand out from our competition and we feel this gives us a chance to do just that", says Brennerman. He further commented, Over the years weve been in this industry we began to recognize a trend, and that was, in most cases, our potential clients being hesitant to pay us our usual consulting fee because of their declining business, lack of revenue, or mere unwillingness to admit they needed help. Although our Sale Plans always generate substantial amounts of new revenue and higher than average returns for our clients, most of these merchants still would prefer to have more options available to them instead of just one 'cookie cutter Consultation Plan. After evaluating this trend with my associates we decided we needed to create additional solutions to this dilemma and put the merchant in a position to not only liquidate his or her business professionally and profitably, but also save them $15,000-$30,000 in potential fees involved with a project of this nature. So, we wrote the book and added several new Consulting Plans to fill this need because, quite frankly, some people cant afford to pay the fees required for us to conduct a full term Sale for them, so they either make the mistake of conducting a Liquidation Sale themselves with absolutely no knowledge of how to do it successfully or they simply keep holding on and hoping for a miracle that will bring their business 'back to life. By us offering a 90-Day Ongoing Support Program to accompany the book, we will be demonstrating to our clients the commitment we have to provide the absolute best service for the best price".
Small and mid-size retail business owners, many times, find it difficult to make ends meet, and even more difficult to compete with their larger, better-funded competition. Having recognized this trend, LIQUIDATION SECRETS(TM) has given small and mid-size retail business owners that are in this situation, as well as merchants who just want to retire from business, additional solutions to fit their individual financial needs and, more importantly, give them a choice if they seek the benefits of liquidating the inventory and fixtures of their business for maximum profit.
About Liquidation Secrets(TM)
Founded in 2003 by several retail experts and strategists specializing in professional Store Closing, Retirement, and Liquidation Sales, LIQUIDATION SECRETS(TM) is a Retail Marketing firm providing professional liquidation solutions to small and medium sized retail businesses across North America. The LIQUIDATION SECRETS(TM) management team has worked with merchants in many different sectors of retail including Hardware/Variety, Clothing, Lumber, Books, Toys, Shoes, Crafts, Tools, Sporting Goods, and others.
Website: www.liquidationsecrets.com
|
