Maintaining Mobile Profitability in African Markets presents significant challenge.

(PRWEB) February 15, 2004 --Research and Markets announces the addition of this new report entitled "Africa Mobile Profitability" to its offerings.

In the telecoms sector, markets are maturing, margins are declining. The solution in "developed" markets is typically to introduce data services, increase usage, etc. Things are less obvious in Africa; maintaining sustained profitability requires a bit more imagination, and some fairly hard choices, about surviving with customers who only spend $5/month.

This report analyzes the keys to mobile operator profitability in African markets including, Margins, revenue and profitability data for 20-25 public and private operators and an analysis to determine which players are likely to remain strong over the medium term, and which ones will be in trouble.

For a complete index of this report click on http://www.researchandmarkets.com/reports/45599

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