Investing in Product Management Practices Improves Business Performance

A survey conducted by Sequent Learning Networks reveals that significant opportunity exists for companies who invest in training and development programs for product managers.

New York, NY (PRWEB) February 16, 2004 --Nearly 40% of product management and marketing practitioners said that their companies lacked the product management resources to do their jobs, according to a six-month long survey of more than 200 product management and marketing practitioners conducted by Sequent Learning Networks, a New York, NY based product management and marketing training and consulting firm.

Its time for companies to begin investing in the key resources who should be responsible for creating new products, and optimizing current product line performance," according to Steven Haines, Sequents CEO.

Did you know that 29% of the respondents said that their management had no product vision?" asked Haines. Companies need to get serious about improving the capabilities of those who are charged with managing products and services" asserts Haines. He further states Investing in training programs and professional development of product managers will create a solid foundation for improving product profitability and marketplace success."

Sequent Learning Networks provides the programs and services to help companies raise the capabilities and skills of those charged with the responsibility of managing products and services.

Contact: Sequent Learning Networks, 131 Varick Street, Suite 925, New York, NY 10013, 212-647-9100. www.sequentlearning.com