Premiere Two Years for Pursuant Earn Huge Success for National Clients: DC firm finds that research pays for increasing earned-media opportunities

Pursuant, Inc. has learned an industry-secret that has helped its clients succeed: original research gets ink.

(PRWEB) February 19, 2004 --Pursuant, Inc. opened its doors in 2002 to find research-based solutions for its clients -- and the demand for their extraordinary strategies fuels rapid growth for the firm. This month, Pursuant celebrates two years of highly-effective national and local research campaigns for public opinion and market research. Pursuant is an ideas consultancy, based in Washington, DC, that works with top names in health care, agriculture, technology, philanthropy, financial services, and education.

The past two years have been busy, very busy. In 2003 for example, Pursuant conducted and reported the Family Nutrition and Physical Activity Study for the American Dietetic Association Foundation (ADAF) through the Childrens Healthy Weight Initiative. The results identified key attributes and behaviors of children and parents that contribute to unhealthy weight in children. The study was not only presented to Surgeon General Vice Admiral Richard H. Carmona, it has also garnered more than 5 million impressions to date, including local and national television programming and two Snapshots in USA Today.

In addition to the ADAF, clients such as Dairy Management Inc., Kaiser Permanente, and Adventist HealthCare have repeatedly sought Pursuants expert services because the results are creative, effective, and multi-dimensional.

Working with Pursuant has been a valuable experience for our company. Their range of expertise and ability to understand our industry has produced solid research results from which we have built successful strategies. Melissa Marcellos attention to the clients needs surpasses expectations and creates a strong level of trust," said Mollie Waller, Vice President, Nutrition & Health Promotion Dairy Management, Inc.

Clients research-based solutions are constructed using Pursuants expertise in public opinion polls for news release; public affairs research; reputation management research; brand research; advertising concept testing; and issues management research. The results from their expertise can be found in local and national media sound bites and news clips, in clients communications department strategies, and in clients increase in target customer bases.

Pursuant was founded in February 2002 by Melissa Marcello, an entrepreneurial social scientist whose background spans from academic researcher at the University of Wisconsin-Madison, to Vice President of SWR Worldwide -- a public opinion research firm owned by Weber Shandwick. Marcello is a published-researcher who has conducted hundreds of quantitative and qualitative studies for NGOs, corporations and government. Marcello also serves as an adjunct instructor for the Communication, Culture, Technology (CCT) program at Georgetown University.

For more information, please e-mail info@pursuantresearch.com.
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