Need to Write a Business Plan or Raise Money?

New e-Book Teaches You 3 Steps to Writing a Business Plan That Can Make Your Business an Obvious Investment Choice...

Columbus, OH, (PRWEB) February 23, 2004 --- Is your business a start-up seeking its first round of financing or an established company seeking capital for expansion? Or perhaps youre considering selling your business? If so, your success depends on how well you communicate your business plan to investors so they can decide if your business is any better, worse, or different from other investment choices they are evaluating.

Your first chance to communicate your uniqueness to potential investors is with your written business plan," says Mike Elia author of Business Plan Secrets Revealed! Thats why your plan must quickly separate your business from other businesses in the minds of investors and show them why you are the obvious investment choice."

Elia, an experienced deal maker who helps business owners buy, sell, and finance their businesses, suggests following these three steps to communicate your business plan successfully.

First have something good to say. To write a business plan that attracts investors without hard study is like a doctor trying to cure patients or a lawyer trying to win cases without brain work. So, before you write one word, research your business... its products, competitors, and customers.

Next, say it well. This is the hard task of attracting and stimulating the interest of investors. You must hold their interest, explain your proposition, point out the superiority of your business venture and induce readers to begin their due diligence. So, write your plan with a style that presents your idea logically with a unity of thought and carries your reader along without a break to close at the height of enthusiasm.

Finally, say it often. Organize your investor communications -- continually communicate your business case to investors, especially identified prospective investors, and those who have shown an interest in your business but were not ready to invest. By constantly reinforcing the reasons they should invest in your business and even refer other investors to you, you increase the odds of finding an investor who is ready to invest.

Interested business owners, entrepreneurs, and executives should visit http://www.business-plan-secrets-revealed.com/prw for a free four-part, Web-based minicourse on how to prepare and communicate a business plan to investors. The Business Plan Secrets Revealed! e-book is also available at the site for an introductory price of $19.00.

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