Log On and Connect With LNE: Les Nouvelles Esthétiques expands with interactive Web site

Les Nouvelles Esthétiques magazine, a leading resource for the spa and esthetics industry, expands its services with an interactive Web site.

(PRWEB) February 23, 2004 --Spa and skin care professionals can now get the latest industry information online thanks to Les Nouvelles Esthétiques interactive Web site: www.LNEONLINE.com. Launched in October, the site has catapulted LNE magazine into the cyberworld to fulfill its mission to be the leading global resource for the spa and esthetics community.

LNE has long been a print resource for the esthetics and spa industry. Taking it a step further to reach a greater number of industry professionals, as well as anyone interested in learning about or entering the beauty world, the magazines digital expansion has gained worldwide attention from thousands of web surfers.

With a variety of information available on the site, www.LNEONLINE.com is fast becoming a "go-to-first" resource for esthetics and spa professionals. Online-only features include an "Ask LNE" section, where visitors can anonymously ask any question to be answered by leading industry professionals, and a monthly e-newsletter, which has a continually increasing number of subscribers who receive monthly updates about whats new on the LNE site, in the magazine and in the industry.

LNEs online visitors can also access information about the International Congress of Esthetics trade shows, which are cosponsored by Les Nouvelles Esthétiques and Dermascope magazine; Real Deals, a selection of monthly promotions exclusively for LNE readers; subscription information; and a preview of the next months issue, along with the regular monthly features found in the magazine. The site is easy to navigate, and the magazines print readers will find an array of information to supplement the features in the magazine. Additionally, the content on the site changes daily, another way LNE ensures that it provides the sites visitors with the latest information.

One of LNEs goals in developing the Web site was to create an online community where estheticians and spa professionals could go to as an immediate resource for information. Jose Boveda, LNEs Internet and Production Associate, says that this goal is quickly being met, as shown by the increasing number of hits to the site and subscribers to the e-newsletter.

"The hits [visits] to the Web site, along with the number of subscribers to the monthly e-newsletter, have been steadily increasing since October," Boveda says. "And not only is it reinforcing our readership, the site is also bringing us new subscribers and readers that otherwise would not have had access to the information we provide," he adds.

Advertising on LNEs Web site has also proven to be extremely popular, and prime ad placement on the site has been going quickly. Many advertisers are attracted to advertising on the site because it can be seen as an effective digital alternative or addition to the print ads in the magazine. For more information, sign up for LNEs web media kit at www.LNEONLINE.com/onlinemediakit.php.

The American edition of Les Nouvelles Esthétiques has been in circulation since 1985 and is the only monthly publication in the industry devoted to skin care and spa professionals. The focus of the magazines articles is to educate skin care and spa professionals in all aspects of the beauty industry.

Les Nouvelles Esthétiques was founded more than 50 years ago in Paris, France. With a global network of 19 publications and more than 22 trade shows worldwide, the company remains the largest international source for esthetics and spa professionals.

For more information, call 1-(800) 471-0229 or visit www.LNEONLINE.com.
###