(PRWEB) February 24, 2004
Following the introduction of a user popularity based ranking algorithm based on Alexa Internet site data in mid-October of last year, ExactSeek.com implemented its new ranking algorithm across five other search engine sites that it owns or powers.
Jayde Online CEO, Mel Strocen, is optimistic that online web searchers and site owners will come to value search results that are based on user popularity data. "Link popularity, keyword density and content relevancy are subject to manipulation," Strocen stated. "Google's recent algorithm update which caught so many search engine professionals and online business owners off guard merely proves this point. In our opinion, the surfing public remains the best judge of which sites should rank well. Moreover, a ranking algorithm based on user popularity allows site owners to focus on content and traffic building rather than changes to search engine algorithms."
The use of Alexa data is not the only example of out-of the-box thinking demonstrated by the folks at Jayde. A new paid inclusion program recently launched by ExactSeek provides advertisers with a Google-type ad box and better than PPC exposure across its search engine network, all at flat fee rates that undercut Inktomi and other paid inclusion engines. "The search engine industry is saturated with PPC engines," Strocen remarked. "What we need to see are paid inclusion programs that offer advertisers more than the promise of fast indexing and that provide an inexpensive alternative to expensive PPC programs."
Strocen went on to say that in the coming months Jayde Online plans to capture a greater share of the search engine market by adding to its search engine network and by partnering with other high traffic websites and search engines.
ExactSeek is part of the Jayde Online Network which includes GoArticles.com | SiteProNews.com | AllBusinessNews.com | SEO-News.com | EzineHub.com and FreeWebSubmission.com. Jayde Online Inc. has been internet-focused from its inception in 1998 and primarily involved in the publication of email newsletters and the development of niche and general search engines.
Jayde Online, Inc.
ABOUT ALEXA INTERNET
Founded in April 1996, Alexa Internet grew out of a vision of Web navigation that is intelligent and constantly improving with the participation of its users. The first Alexa toolbar was released in 1997. Now, over 10 million downloads later, the Alexa toolbar is global and more popular than ever.
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