We are part of an industry that is growing at a tremendous rate, and SEMPO provides a much-needed resource and forum for search industry professionals. We are proud to be a charter sponsor.
(PRWEB) February 24, 2004
Palo Alto, CA (PRWEB) February 24, 2004 Â The Search Engine Marketing Professional Organization (SEMPO) today announced that Google, Overture, and GO TOAST have agreed to become charter sponsors of the new industry association.
SEMPO is talking to other players in the world of search engine marketing about sponsorships to support the organization's mission and provide the necessary funds for SEMPO to conduct primary research and develop education materials for the industry.
Barbara C. Coll, CEO of WebMama.com Inc. and President of SEMPO, said, ÂWe are delighted to welcome the leading providers of search engine advertising and tools as charter sponsors of our non-profit professional association. Their participation validates the importance of SEMPOÂs mission, which is to increase awareness and promote the value of search engine marketing worldwide.Â
ÂGoogle is committed to supporting the search engine marketing community in a number of ways,Â said Tim Armstrong, GoogleÂs Vice President of National Advertising. ÂWe are pleased to join SEMPOÂs efforts to expand and develop the discipline of search marketing and to promote the value of targeted, performance-based marketing.Â
"Overture values the efforts of SEMPO in working to advance the search marketing industry," said Dan Boberg, director of strategic alliances, Overture Services. "We look forward to working alongside other industry leaders to further SEMPO's mission by educating marketers about the effectiveness of sponsored search."
Dave Carlson, CEO of GO TOAST, said, "We are part of an industry that is growing at a tremendous rate, and SEMPO provides a much-needed resource and forum for search industry professionals. We are proud to be a charter sponsor."
SEMPO representatives Kevin Lee, Jessie Stricchiola, Christine Churchill, Brett Tabke and Greg Jarboe will be speaking on Thursday, February 26, at WebMasterWorldÂs Publishers Conference VI in Orlando, FL.
SEMPO will also be holding an informational meeting on Wednesday, March 3, at the Search Engine Strategies Conference and Expo in New York, NY. The meeting will be held in the Murray Hill Suite, Level 2, Hilton New York, from 5:30 to 6:30 p.m. The meeting provides an opportunity to meet the SEMPO board of directors and learn about the organizationÂs plans for 2004.
SEMPO represents the common interests of more than 150 companies and consultants worldwide and provides them with a voice in the marketplace. The organizationÂs mission is to increase awareness and promote the value of search engine marketing services. To achieve these objectives, SEMPO demonstrates how search engine marketing programs have become important components of the marketing mix. The organization also shows marketers why search engine advertising and search engine optimization should command a larger percentage of their overall marketing budgets. For more information, or to join the organization, please http://www.sempo.org.