BABYLONs Translation Products are Now Available in Canada

With over 22 million users around the world, Babylon targets Canada as the next promising market.

Montreal, QC (PRWEB) February 24, 2004 --Babylon Ltd., the leader in one-click translation solutions, begins trading its products in Canada, hoping to increase its presence in the Canadian consumer and corporate markets. For this purpose, Babylon has selected Direct Objective Consulting to act as their head sales office. Direct Objective will market the products and also be responsible for establishing a network of resellers across Canada.

According to the latest data in Statistics Canada the languages in Canada distribute as follows: 67.6% English speakers, 13.2% French speakers, only 17.6% speak both languages and 1.7% of the general population speak neither of the official languages. With only 17.6% speaking both languages, the Canadian people face a great challenge to overcome the language gap. Moreover, there is an extensive export effort to market Canadian products not only to the US, but to multi-lingual Europe, to the Spanish-Portuguese Latin America and to the Far East with its numerous exotic languages. This brings a constant need to deal with at least one other language.

Furthermore, every year Canada welcomes approximately 200,000 new immigrants who need to master at least one of the official languages in order to join the Canadian workforce. When checking the status in the big metropolitan areas, it is surprising to learn that 5% of Vancouvers population does not master one of the official languages, 4% in Toronto area and 1.5% in Montreal region.

We believe that Babylons translation solutions can assist the Francophone, as well as the Anglophone population to access any required information in any language - all from their desktop in just ONE CLICK." says Gil Gruber, President of Direct Objective Consulting in Montreal.

Babylons single click translation and information software enables users to click on any word, term or number on the screen, and instantly receive translations or relevant information in a user-friendly, pop-up interface. Babylons technological advantage relies on its patented Optical Character Recognition (OCR) technology, enabling instant recognition of the precise nature and context of any on-screen word or value, in any application running under Windows operating system. With Babylon, information from Babylons 26 different dictionaries, 1,600 information glossaries and from internal corporate information sources is just one click away.

In order to facilitate the introduction of the products in Canada, Babylon has introduced two new Canadian sites: http://www.babylon.ca (for the Anglophone population) and http://www.babylon.qc.com (for the Francophone population). From these sites a free 30 day trial version can be downloaded, enabling the user to experience the product. The sites have also been enhanced to support payment services in Canadian Dollars. For corporations, attractive volume discounts are offered through several Canadian resellers including Softchoice Corporation and 3-Soft Group. Also, Direct Objective Consulting is actively looking for additional Canadian resellers in the area of knowledge management, IT efficiency and productivity and Business Intelligence. For more information, please contact us at resellers@directobjective.ca

About Babylon Ltd
Babylon first launched its solutions in September 1997. The company now has over 22 million registered users for its translation and information access software, with an additional 15,000 new users joining every day. Babylon has also successfully penetrated the corporate market, providing a single click solution to the problem of accessing internal corporate information. In the last year, the company has signed contracts with industry leaders such as Ernst & Young, UPS, Coca-Cola, Gillette/Braun, Philips, Ford, BMC Software, Comverse, AEG, Aventis, BASF, Deutsche Bank, Mercury Interactive, Amdocs, IBM, Ericsson, Fujitsu Siemens, Nike, Pfizer, 3M, Daimler Chrysler, Radware and many more. For further information or to download the trial Babylon version, please check http://www.babylon.ca

About Direct Objective Consulting
Direct Objective Consulting (http://www.directobjective.ca) is a high-impact marketing agency, specializing in strategic marketing and international development for technology companies such as software manufactures telecommunications and healthcare technology. The agency escort technology products from inception to successful launch. Direct Objective Consulting has gained successful track record offering marketing services with clear ROI that is directly derived from the client objectives. Direct Objective Consulting is headquartered in Montreal, Quebec.