Yellow Page Advertising - Seven Common Mistakes Made by Small Business Owners

"For the right type of business, Yellow Pages work. The results are proven. They generate calls and produce sales," says Andre Zick author of a new program, Yellow Page Advertising-the Complete Business Owners Guide to Success. "Yet there are common mistakes that many business owners make that can be costing them thousands of dollars."

IDAHO FALLS, ID (PRWEB) February 25, 2004 --Do you avoid advertising in the Yellow Pages even when your type of business is a proven Yellow Page winner?

If you are interested in building your business, and if you are in the type of business that traditionally does well with Yellow Pages, then it is a common and big mistake not to advertise, according to Andre Zick, author of a new program "Yellow Page Advertising-the Complete Business Owners Guide to Success."

"For the right type of business, Yellow Pages work. The results are proven. They generate calls and produce sales," says Andre Zick. "Yet there are common mistakes that many business owners make that can be costing them thousands of dollars. Some mistakes have to do with not understanding how Yellow Pages work as a media; others have more to do with unproductive strategies and techniques."

Other common Yellow Page advertising mistakes include:
•You advertise in only one directory, and ignore the other directories in your marketplace.
•You believe that everybody knows you and that you do not need to advertise.
•You dont track your calls, and assume that your Yellow Page advertising program is not working for you.
•Your advertising program is not big enough to meet the growth goals of your company.
•You spend too much for Yellow Page advertising and fail to use simple money saving strategies.
•You dont handle your calls from the Yellow Pages properly.

For more information visit www.azpublications.com or write AZ Publications, PO Box 1688, Idaho Falls, ID 83403.

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