ERA Boston Real Estate Group Launches New Web Site

Leading area real estate agency, ERA Boston Real Estate Group (www.bostonrealestate.net) launched a new, improved web site as part of a continuing ERA franchising and expansion initiative that began last year. ERA Boston Real Estate Group was among the very first area companies to create a serious online offering to real estate consumers and embrace the Internet. Today about 3 of 4 consumers interested in a home purchase begin their search on the Internet. Many begin with key word searches at Internet searching engines like Yahoo, Google, AOL, MSN and others. ERA Boston Real Estate Group reports its web site is getting a substantial share of those consumers -- more than 20 million hits and 250,000 unique site visits per year.

Boston, MA (PRWEB) February 26, 2004 --Leading area real estate agency, ERA Boston Real Estate Group launched a new, improved web site, www.bostonrealestate.net, as part of a continuing ERA franchising and expansion initiative that began last year. ERA Boston Real Estate Group was among the very first area companies to create a serious online offering to real estate consumers and embrace the Internet. Said Michael Carucci, President Weve been out on the Web from the beginning so our customers have come to expect a quality web site and we have always been committed to giving our Internet customers the best online real estate experience possible.

It has been a busy year for the Boston area real estate firm which joined the ERA franchise in June of last year and opened another office at 316 Newbury St. in Bostons Back Bay last September. The firm still maintains its original 53 Hereford Street office, also in Back Bay, where the company has been in business for nearly 20 years.

Said Carucci, Our web site was already our biggest source of business. Since becoming ERAs new Boston area flagship, traffic to the site has gone through the roof. Once we got the new office open it was only natural for us to give more attention to what got us here -- our web site."

Today about 3 of 4 consumers interested in a home purchase begin their search on the Internet. Many begin with key word searches at Internet searching engines like Yahoo, Google, AOL, MSN and others. ERA Boston Real Estate Group reports its web site is getting a substantial share of those consumers -- more than 20 million hits and 250,000 unique site visits per year.

The award-winning ERA Boston Real Estate Group web site features the latest market data and searching tools available to Internet consumers looking for homes for sale and apartments for rent, including access to LINKNET and MLS PIN, the two most comprehensive databases of properties for sale in the Boston area and across Massachusetts. To find out more or register for these searching tools visit them at www.bostonrealestate.net.

About ERA Boston Real Estate Group:
ERA Boston Real Estate Group is an independently owned and operated real estate company that has been providing excellent service to Boston area residents since 1984. The office currently staffs 25 licensed real estate professionals including a full-service sales division and one of the top apartment rental operations in the city. The sales division focuses on relocation, first-time homebuyers and investment properties throughout Greater Boston, well beyond the city limits. The rental division places students, young professionals, and families in housing all over the city.

About Cendant/ERA Franchise Services, Inc:
ERA Franchise Systems, Inc. is a global leader in the residential real estate industry with 30 years experience in developing consumer-oriented products and services. It is a subsidiary of Cendant Corporation (NYSE: CD) and part of its Real Estate Franchise Group. The ERA real estate network includes more than 28,000 brokers and sales associates throughout the United States and 29 other countries and territories. Each ERA office is independently owned and operated. ERA information is available to consumers on the Internet at www.ERA.com. ERA properties can also be viewed at www.REALTOR.com®.