Industry Veteran Mark Nathanson Launches ReverseReview - Reverse Agency Reviews Target New Clients for Agencies

Agency new business pro Mark Nathanson today announced the launch of ReverseReview, a business development consultancy designed specifically to help agencies acquire new clients. ReverseReview employs the same processes used by the best agency review consultants, only instead of targeting new agencies for clients, ReverseReview targets new clients for agencies.

New York, NY (PRWEB) February 26, 2004 --Agency new business pro Mark Nathanson today announced the launch of ReverseReview, a business development consultancy designed specifically to help agencies acquire new clients.

ReverseReview flips the typical agency review process on its head," says Nathanson. Instead of helping clients find the right agencies, I apply the same rigorous review process to helping agencies find the right clients." According to Nathanson, agencies should target new clients with the same discipline their clients employ to target new customers. Many agencies think they cant afford top notch bizdev talent on a full-time basis," he says. But bizdev is a specialty that can be outsourced like anything else. You buy what you need, when you need it."

Nathansons passion for proven best practice has driven business development efforts for some of the industrys top agencies, including Rapp Collins Worldwide, OgilvyOne, and U.S. Interactive. Industry pioneer J. G. Sandom would know: First I brought Mark in to drive business development at OgilvyInteractive," he says. We went from red ink to $100 million in billings in less than three years. Later," he adds, I brought Mark in to drive new business for RappDigital, the digital marketing division of Rapp Collins Worldwide. We went from market unknown to within the top fifteen on Ad Weeks list of top 100 interactive agencies, in under ten months. Was I satisfied with Marks work?" he asks. You do the math."