Sky News partners with eDigital Research to create omnibus survey panel

The Sky News Panel (sky.com/newspanel) (is editorially driven and) allows the Sky News Online team to garner public opinion about a range of news stories and issues. It is the first time a news channel has run an online research panel. The surveys can be segmented by demographics, including age and location.

(PRWEB) February 27, 2004 -- Sky News today announces the launch of the Sky News Panel, an online omnibus research tool, developed with eDigitalResearch.com (eDR), the digital market research company.

The Sky News Panel (sky.com/newspanel) (is editorially driven and) allows the Sky News Online team to garner public opinion about a range of news stories and issues. It is the first time a news channel has run an online research panel. The surveys can be segmented by demographics, including age and location.

Adam Harding, Deputy Editor, Sky News Interactive, said: Sky News continues to be the place to turn for breaking news on the internet. Viewers already have the chance to give us their opinions on news stories by votes, texts and emails. Now we have a unique tool to run comprehensive surveys online. The feedback weve had so far has been impressive, with members of the Sky News Panel keen to express their views on everything from the Hutton Inquiry to Valentine's Day."

Tom Symonds, General Manager - Sky Online, added: Having an omnibus research tool as part of the Online package is a natural progression for Sky. It allows us, not only to accurately gauge public opinion, but it can also act as a barometer for mapping how that opinion changes as the story develops. From a marketing point of view it enables us and third parties to communicate with Panel members."

Over the past two years Sky News online audience has seen phenomenal growth with 2.3 million unique users regularly visiting site.

Michelle Fuller, founding partner of eDR, said: eDigitalResearch is working closely with Sky News to develop a web-based omnibus research tool that provides immediate research feedback and online analysis."