METROSEXUAL men and fashion-forward women gather for a night of business and social networking, exclusively geared to the Metrosexual market

For the first time in the U.S., a group of stylish, established "Metrosexual" men and fashion-forward women, will be gathered to launch a network of business and social contacts, exclusively geared to the Metrosexual" market. This event, titled "M2F," will be held on March 11th, from 7 to 10pm at 453 Broome St. (corner of Mercer), loft 3G, in New York City

(PRWEB) February 28, 2004 --The term "Metrosexual" refers to a heterosexual man who is impeccably groomed and dressed; much like the description of "Yuppies" back in the 80's. It is also being labeled by Entrepreneur.Com as one of the Hottest markets of 2004. Guests are attending this event because of their strong desire to maximize money making and social opportunities, in this increasingly popular pop-culture sector. While most attendees are single and established, this event will offer a wide array of opportunities for anyone who is ready to dive into the Metrosexual market.

"Last season we saw continued sales increase in personal care products; which began with the Metrosexuals and then caught on with my more mainstream customers. This increase proved to me that the "Metrosexual" niche has become very influential and receptive by the public." Noted by one of the event's attendees, personal shopper and fashion stylist David Lisbon of Bloomingdale's in New York City. "I'm in the transitional phase of becoming a Metrosexual myself and it's a lot of fun!" said Celebrity chef Mike Colameco of "Colameco's Food Show," whose invention of the "Metrosexual Salad" will be unveiled at the event with the help of NYC restauranteur, Frank Crispo of "Crispo" in West Village. Meanwhile, companies that have already established a presence within this market segment, such as Centaur Entertainment, a New York based independent record label catering to the sophisticated dance music audience, as well as west elm, a Brooklyn based home furnishings company that offers a fresh and innovative aesthetic, will also be present to share their success, vision and strategies.        

Aside from these New York based companies, "Bolla" - a legendary Italian wine label that is seeking new opportunities in the upscale consumer market; will be the official wine sponsor of the evening with selections specifically aimed to appeal to Metrosexuals.

While the guests wine and dine, exchange tips and contact information, they will also be able to enjoy the standard metrosexual treatment - a complimentary manicure.

This event is coordinated and hosted by Nancy Moran and Steve Tsai of Metronista Inc., with special thanks to Walter Eisenhardt Jr. and The NY Times. Complimentary admission for the Press/Media. To purchase tickets, please visit www.m2fevents.Com, or call (212)591-0670. "M2F" will be launching in other major U.S. cities later this year.