Parallax Media Consolidates Performance Bridge, Vesper Media and Think Acquisition.com

Media holding company Parallax Media has announced the successful consolidation of its interactive agencies, ThinkAcquisition.com and Vesper Media, with its full-service marketing and advertising agency division, PerformanceBridge (www.performancebridge.net).

NEW YORK, NY (PRWEB) February 29, 2004 --Media holding company Parallax Media has announced the successful consolidation of its interactive agencies, ThinkAcquisition.com and Vesper Media, with its full-service marketing and advertising agency division, PerformanceBridge (www.performancebridge.net).

The transaction is effective immediately and the newly consolidated company will retain the name Performance Bridge.

"It's a great fit for us," said Performance Bridge President and Founder Donnovan Andrews. "Think Acquisition.com is a recognized leader in defining, developing, and delivering according to client metrics and has a solid reputation in the financial services industry. Combining it with Vesper Medias resources gives us a much more efficient and cost-effective solution for our clients. The consolidation also brings an enrichment to our intellectual capital and gives us additional media buying leverage which provides us with better pricing scenarios for our clients."

"We are passionately committed to developing, cultivating and growing client businesses in a networked environment," said Parallax Media CEO Stephen Smyk. "This will be a great opportunity for us as it will create greater synergies and cross-fertilization. Additionally, the consolidation gives us the opportunity to scale and to offer proven services and solutions from each agency to all of our clients."

About Parallax Media

Parallax Media is a leader in providing integrated marketing solutions and customer acquisition campaigns to its clients through its subsidiary companies. Parallax Media operates in cities nationwide, and manages daily operations from both its New York City and Binghamton, New York offices.

Performance Bridge clients include American Express Financial Advisors, American Express Publishing (Travel+Leisure, Food & Wine, SkyGuide and T&L Golf), Financial Times, Hearst Publishing, MyPoints, and AOL.

Services provided by Performance Bridge cover the breadth of online and traditional marketing strategies available today. These include: creative services; media planning and buying; online campaign management including Search Engine Optimization & Search Engine Management; lead generation campaigns; retention, upsell and remarketing campaigns; and performance marketing (affiliate and CPA management).

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