118tracker.com Latest Report - A consumer View - UK Directory Enquiries Deregulation.

Performance House has again interviewed 400 UK consumers to understand their perception of the newly deregulated directory enquiries market in the UK.

(PRWEB) March 2, 2004 --Performance House, with their online tracking website 118tracker.com, has been tracking the development of the 118DQ providers in the UK since the market deregulation in August.

During August 400 consumers were surveyed about their awareness, perceptions and expectations of the new 118 providers.

Six months on and another 400 consumers have been surveyed to gain an understanding of any change in use, awareness and satisfaction of the newly deregulated market.

The results of the survey stand as the second stage of a continuous tracking study of consumer perceptions towards the DQ market.

The results show a clear dissapointment with the way that OFTEL handled the deregulation.

36% rated the way OFTEL handled the deregulation as bad or very bad

63% stated that OFTEL should of provided the public with more information.

50% stated the new 118 services are worse than 192.

But with regards accuracy of information the public opinion reflects 118tracker.com's regular mystery shopping results with 66% stating they have always been given the correct information.

The results show a lack of confidence from the UK public and a gradual move to other forms of obtaining telephone numbers, including 89% using the phone book and 10% using the internet.

This matches BT's new stories that claim the number of people calling directory enquiries has halfed since deregulation. (BT have recently increased the price of their 118 services)

The full results are available from 118tracker.com and Performance House.

The report is from March 5th @ 1995GBP+ VAT