Harry and David carries IZZE® Sparkling Juice in 147 stores nationwide

The gourmet flavors and all-natural ingredients of IZZE Sparkling Juice attracts one of the United States most premiere gourmet food chains.

BOULDER, CO (PRWEB) March 3, 2004 -- Harry and David has Discovered Pure Refreshment.

IZZE® Beverage Company, a leader in the Sparkling Juice market, has been shipping IZZE to Harry and David stores across the country. Harry and David shoppers are now able to purchase IZZE along with the many other fine products that Harry and David carries.

For such a young company as ours, this is a real success," says Todd Woloson, co-founder and President of IZZE. We had always believed Harry and David to be a great place for IZZE since we started, and now its happening."

IZZE® is a new, all-natural sparkling fruit juice inspired by European sodas - A pure and simple blend of 100 percent fruit juice and sparkling water. IZZE® contains no added sugars, caffeine, preservatives or artificial flavors. One bottle of IZZE® Sparkling Fruit Juice provides a full serving of fruit along with the hydration of natural spring water.

We have a good feeling about IZZE®," says Cathy Fultineer, Senior Vice President and General Manager of Harry and David Stores. Our customers pay extra attention to the quality and value of the foods they buy from us, and IZZE is a high-quality product that also complements our current food selections perfectly."

IZZE is sold in natural food groceries nationwide, as well as in local gourmet groceries, delis and restaurants in California, Oregon, Washington, Colorado, Texas, Illinois, Michigan, and Georgia, offering consumers a thoughtful choice of 5 natural flavors. IZZE has recently launched a new flavor-Sparkling Clementine-to complement its original 4 flavors: Sparkling Pear, Sparkling Lemon, Sparkling Blackberry and Sparkling Grapefruit. Soon to be launched, Sparkling Blueberry is next on IZZEs list.

Harry and David fits perfectly into our already existing high-end customer account profile," says Greg Stroh, also a co-founder and VP of Sales for IZZE® Beverage Company. Many of the people who are drinking IZZE today are making a conscious choice to buy only the best and adopt the inherent quality of our product, its all-natural ingredients, great taste...and the passion of the people inside the IZZE® Beverage Company. We are very proud to be available at Harry and David."

IZZE® Beverage Company was started by two friends, Greg Stroh and Todd Woloson, in 2002. The original concept was to have some fun while raising money and awareness for the Global Education Fund (GEF). GEF is a non-profit organization started by Todd and his wife, Eliza, in 1996 to develop libraries for underprivileged children throughout the world

According to Woloson, by creating a 100 percent natural beverage and exhibiting a strong commitment to philanthropic ventures that contribute to the individual and the world as a whole, IZZE® demonstrates an intelligent, holistic balance of health and conscientious thought.

What are IZZEs biggest hopes in partnering with Harry and David? We only hope theyll let us make our IZZE Sparkling Pear flavor with their signature fruit, the Royal Riviera® Pear," says Drew Grumhaus, IZZEs Vice-President of Product Development. That would be a dream come true."

IZZE Natural Sparkling Fruit Juice is available nationally at Harry and David and Wild Oats Markets. It is also available in Whole Foods and other regional natural food stores, gourmet grocery stores, delis and local food stores in California, Oregon, Washington, Colorado, Texas, Illinois, Michigan, and Georgia. IZZE is sold in 4-packs and in single-serve, 12-ounce glass bottles. Suggested retail price is $1.39-$1.49 per bottle or $4.99 per 4-pack. A new 16-ounce bottle will be available in 2004 along with an 8-ounce can.
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