FranchiseHelp to Launch Web Advertising Program at IFA 44th Annual Convention

Advertising Program Debuts Along with New Franchise Website Portal

NEW YORK, NY (PRWEB) March 4, 2004 -- FranchiseHelp,Inc., nationally recognized for its leadership in franchise research, analysis and document retrieval, will officially launch its extensive web advertising program at the IFAs 44th Annual International Franchise Convention in Las Vegas (March 6-9). The advertising program is geared to franchisors and suppliers to the franchise industry.

FranchiseHelp believes this is an especially favorable time to launch an online advertising program. In 2003, ad budgets returned to more realistic levels (from negligible budgets) and more advertisers have awakened to the cost-effectiveness of Net marketing. This is especially true for those involved in the franchise industry. In fact, most franchise systems now spend a large portion of their advertising budgets on web advertising, both on their own sites and others like www.franchisehelp.com. This is not surprising," says FranchiseHelps President Mary E. Tomzack, since most franchisors receive an abundance of web-generated leads. Their problem is allotting sufficient time and staff to do a timely follow-up on the franchise leads."

FranchiseHelp.com is a web portal which provides information, research, lead generation, evaluation services and publications to the entire franchise industry. Since the site is not solely an advertising vehicle, users of the site view our advertisers with immediate credibility. FranchiseHelp offers a number of cost-effective plans to franchisors which allows their franchise concepts to be viewed by more than 60,000 unique users monthly.

Launched in October 2003, the newly expanded franchise portal site, www.franchisehelp.com, is the first complete resource site for the entire franchise community. Users visiting the site will find six separate and distinct tracks. Whether they are a Franchisor, Franchisee, Potential Franchisor, Prospective Franchisee, Supplier or Investor, they will find the most relevant information, services, and products for their needs already mapped out.

Options from the Web Advertising Program range from a Premium Directory Listing at the low cost of $50/month to an Exclusive Current News Sponsorship Program where the advertiser will get prime exposure and over a thousand site impressions. An often overlooked franchise niche player, the franchise supplier, can place an advertisement in the Supplier Directory, reaching thousands of buyers. With an estimated 75 industries represented and franchisors and franchisees needing all kinds of services and products, its an immense marketing opportunity.

Operating since 1996, FranchiseHelp is a provider of lead generation services, information, research, analysis and consulting for the worldwide franchise community. Mary E. Tomzack, the President and Founder of FranchiseHelp Inc., is a noted franchise expert and the author of Tips & Traps When Buying a Franchise, (Revised Edition, 1999, SourceBook Publications) a book which consistently ranks in the top three best selling franchise books on Amazon.com.

Visit www.franchisehelp.com for more information.

Media Contact: Vanessa Goldschneider, 914/347-6735

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