Vesdia Corporation Obtains Patent on Microinvesting Model

New Protections Create Significant Barriers to Competitive Entry

ATLANTA and WASHINGTON (PRWEB) March 4, 2004 --- Vesdia Corporation, a global leader in the field of microinvesting technology, announced today that it has obtained a U.S. Patent entitled "Promoting Savings by Facilitating Incremental Commitments Made with Credit Card and Other Consumer Initiated Transactions." The patent encompasses methods central to the microinvesting model, including tools and techniques for directing funds on behalf of a consumer into a savings or investment vehicle.

The patent, which includes 26 claims on methods and systems for facilitating savings, is expected to benefit Vesdia by creating significant barriers to competitive entry. "This patent enhances our intellectual property portfolio and greatly increases our intrinsic shareholder value," stated Peter G. Davis, President and CEO of Vesdia Corporation. "There is no doubt it serves to further confirm Vesdia's leadership position in the field that we have pioneered," continued Davis.

Through Vesdia's microinvesting programs, individual investors receive up to a 20% rebate whenever they shop through a network of more than 500 top-name merchants, including Gap, PetSmart, Dell, Macy's, Blockbuster, and others. Vesdia's technology tracks the transaction from the point of purchase and deposits the merchant rebates into the participant's designated savings vehicle. In addition to Vesdia's own branded programs, BabyMint (college savings) and NestEggz (retirement savings), the company also provides its microinvesting technology and program administration capabilities to financial institutions, retailers, and credit card issuers throughout the U.S. and Canada through private-label agreements. According to a recent report by Financial Research Corporation, microinvesting programs -- such as those operated by Vesdia -- have the potential to capture more than $21.7 billion annually in eligible shopping transactions, representing an incremental $1.1 billion per year in assets to individual investors and their financial institutions.

About Vesdia Corporation
Vesdia is widely recognized as the global leader in the field of microinvesting technology. Through its network of top-name retailers and name brands, Vesdia's patent-protected technology enables individual investors to save towards major life events without incurring out-of-pocket expenses. In addition to serving as the "savings engine" behind its own award-winning coalition loyalty programs, BabyMint and NestEggz, the company's proprietary technology is also licensed by financial institutions, retailers, and credit card issuers in the U.S. and Canada to facilitate customer loyalty.

Vesdia Corporation is a privately held company headquartered in Atlanta, Georgia. For more information please visit http://www.Vesdia.com.