The Borenstein Group Helps Healthcare Management Consulting Firm Launch Web Site To Educate Public on the Risks and Benefits of Genetic Testing

The Borenstein Group, Washington's proven choice for B2B marketing communications and branding, The Borenstein Group announced today the successful launch of knowgenetics.com, a healthcare management consulting firms web site designed to educate the public on the risks and benefits of genetic testing.

Fairfax, VA (PRWEB) March 8, 2004 ---The Borenstein Group, Washington's proven choice for B2B marketing communications and branding, announced today the successful launch of knowgenetics.com, a healthcare management consulting firms web site designed to educate the public on the risks and benefits of genetic testing.

The new website is a professional resource providing information on clinical genetic testing products, programs, services and technologies to consumers, health care providers, testing laboratories and other organizations. It is being offered by founder and president of KNOWLEDGENETICS, Gary A. Stewart.

The main motivation behind launching knowgenetics.com was the Human Genome Project and the irreversible impact it has made upon how we will care for ourselves," said founder and president of KNOWLEDGENETICS, Gary A. Stewart. There is a multitude of new issues to consider in order to make well-informed choices about managing our well-being -- not just from a scientific or medical perspective, but also from broad social, ethical and legal perspectives, too. These issues include patient counseling needs; informed consent; privacy and confidentiality; quality and validity of test products and services; clinical test utility; costs, reimbursement and authorization; regulatory oversight; direct marketing of tests to the public; and professional education and certification needs."

Stewart commented, I am proud to partner with The Borenstein Group. They took the time to listen to the mission and vision of KNOWLEDGENETICS and helped develop a smart and educational website. This site will be the launching pad to in-depth discussions and services to consumers, the pharmaceutical industry, federal and state government agencies, and the medical community in this new and controversial field called consumer genomics."

KNOWLEDGENETICS is leading the way in a category that is on the verge of explosive growth -- consumer genomics," said Gal Borenstein, president of The Borenstein Group, "and there's nothing more exciting to us than to have the opportunity to help build the defining, dominant brand in such an exciting field."

To find out more about KNOWLEDGENETICS, visit www.knowgenetics.com.
The Borenstein Group is a performance-driven creative agency dedicated to serving B2B companies. It is focused on getting results through the smart integration of strategic, creative and tactical advertising, marketing, and public relations. Operating from its corporate headquarters in Fairfax, Virginia, one of the nation's fastest growing e-business districts, The Borenstein Group provides full-service and la carte services including advertising, marketing collateral, interactive media, public relations, direct response, strategic marketing, corporate identity, sales promotion and media buying. Representative Borenstein Group clients include Resource Consultants, Inc. (RCI), Startec Global Communications, Dominion Telecom, CR Software, National Captioning Institute, AnviCom, Quantitative Software Management, InfinityQS International, Innovative Business Technology, and Food-Agent.com. For more information, visit www.borenstein-online.com