Trojan Americas #1 Condom" and MyStudentBody.com team up to promote safer sex

MyStudentBody.com (MSB) is a subscription-based online college health suite developed by Inflexxion®, Inc., and Trojan brand condoms team up to promote safer sex.

PRINCETON, NJ and NEWTON, MA (PRWEB) March 11, 2004 --- Armkel LLC, makers of Trojan® brand condoms, has joined forces with the developers of the MyStudentBody.com college health suite, Inflexxion®, Inc., in an educational alliance to provide colleges with access to MyStudentBody.com STDs (MSB-STDs), an innovative online sexual health resource. MSB-STDs delivers scientifically sound and reliable prevention education to college students through engaging interactive tools, flash animation peer stories, and student-friendly informational pieces.

Were very excited about this alliance, which combines the strengths of two naturally complimentary products with a common goal: prevention of sexually transmitted infections and pregnancy." notes Dr. Sarah Lord, Director of College Health Programs at Inflexxion. Despite the worldwide impact of HIV/AIDS, studies indicate that one in three college students will contract a sexually transmitted disease by the time they are 24. In many cases, infection could have been prevented with consistent and proper use of latex condoms. Used in combination with daily suppressive therapies, latex condoms can also be helpful for people living with chronic STDs to avoid transmission to others.

"The Trojan® brand is committed to educating young people about effective condom use. There is clearly a need for greater sexual health education among college students. As such, we are pleased to partner with MyStudentBody.com STDs to help students assess individual sexual health risks and develop successful prevention strategies." said Jim Daniels, Senior Director of Marketing for Trojan® brand condoms. Trojan® brand latex condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted diseases. Each condom is electronically tested to help ensure reliability. There are over 29 varieties of Trojan brand condoms. More Americans trust the Trojan brand than any other condom.

MyStudentBody.com STDs has been available at Binghamton University (State University of New York at Binghamton) since early last fall. According to Health Education Coordinator, Bridget McCane-Saunders, The website has been well-received by both students and administrators alike. Ease of navigation and 24/7 availability have made MyStudentBody.com a wonderful online addition to our health education curriculum, allowing students to look at their own sexual behaviors and make adjustments on the basis of up-to-date and accurate health information, or to confidentially submit expert questions." A companion website, (MSB-Administrator -- available for STDs in 2004) helps college health educators and administrators learn about their students, better plan programs, and monitor outcomes of program initiatives. MSB-Administrator offers real-time aggregate reports of students sexual risk attitudes and behaviors to help inform and track student health initiatives.

Benefits of this educational alliance to school administrators include a 30% subscription discount for MSB-STDs, free condoms, the ability to purchase additional condoms at a non-profit discount and on-campus education programs that include free Trojan promotional items.
About Trojan® brand condoms
Trojan® brand condoms, America's most trusted condom brand for over 80 years, are produced by Armkel LLC, an affiliate of Church & Dwight, Co. and Kelso & Co. Armkel LLC is a publicly held company based in Princeton, NJ. Log onto http://www.trojancondoms.com/ to order a free sample of a Trojan condom and to learn more about all Trojan® brand products.

About MyStudentBody.com
MyStudentBody.com is a subscription-based online college health suite developed by Inflexxion, Inc. (www.Inflexxion.com), a privately held multimedia company specializing in healthcare solutions. The company draws upon the unique skills of scientists, educators and multimedia designers, to develop technology-based educational products characterized by the ability to engage the user and promote healthy behaviors. MyStudentBody.com and its creators maintain complete editorial control over all website content.

Tackling the high-profile issues associated with college binge drinking, sibling site MSB-Alcohol is the preferred online alcohol education and prevention program at many colleges and universities around the country. Future offerings in the MyStudentBody.com suite include prevention education geared toward tobacco, stress, nutrition, and drugs, and will be released throughout the 2003-2004 academic year. For more information, visit http://www.mystudentbody.com or email MyStudentBody@Inflexxion.com for a free guest pass. Inflexxion® Inc. is based in Newton, Mass.

Contact:
Inflexxion Inc.
Steve Bloom, Vice President of Business Development -- Marketing 617-332-6028 sbloom@inflexxion.com
Sarah Lord, Ph.D. Director of College Health Programs slord@inflexxion.com