Employee Retention Mission Critical in Changing Economy
Report Outlines Simple Steps Toward Productive, Satisfied Employees
APTOS, CA (PRWEB) March 11, 2004 -- In a report entitled How to Retain Key Employees," the authors found that a strong internal communications strategy goes hand-in-hand with employee retention and productivity.
The report comes at a time when the economy is recovering and employees are increasingly motivated to improve their work situation. Moreover, employee retention is sure to gain increased notoriety as Baby Boomers retire and a new generation of workers moves up through the ranks.
Most experts agree that worker turnover is likely to cost U.S. businesses more than $600 billion over the next two years," said One Straight Line Principal, David Leland, who wrote the report with partner, Michael Knowles. But that staggering amount can be reduced if businesses consider a few pre-emptive measures."
The report focuses on a key benefit of an organizations full communications strategy: the use of internal communications vehicles to retain key employees. Its designed to help busy executives assess the level of trust and productivity in their organization.
This may sound like common sense, but retaining employees isnt always just about better wages," said Knowles. Most employees want to be considered an integral part of the company, and want to help leadership establish corporate beliefs, as well as promoting what the company does well."
The problem is that most executives are too busy satisfying their shareholders or attempting to drum up business to dedicate scarce company resources toward employee retention programs. The report outlines several simple steps on how to rectify this problem ¯ while still having time to run the business.
Theres no magic formula for retaining talented employees," Leland said. All employers have to do is focus on the basics to create a fair, equitable work environment that fosters contribution, growth, and recognition for a job well done."
One Straight Line suggests in the report that employers begin by taking a cross sampling of employees and management, asking them questions such as, What do they think the company does best?" Do they believe the company promotes itself well to customers?" Are they happy with the way the company is being run?"
The reports goals are to help:
| | - Executives and employees agree on what the company does consistently well.
- Take that information and spread a cohesive message to their external audience.
- Employees feel valued and remain as a stable investment for the company.
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Employee retention is critical for a successful business," Knowles said. A best-case scenario involves employees moving between diverse roles in the same company. Youve invested in these people because you believed in them when they were hired. Its just good business."
About One Straight Line (OSL). Based in Aptos, Calif., OSL assists clients in recognizing the impacts of clear internal and external communications. The company uses innovative assessment tools with focused internal and external interviews to create communication strategies and programs that guarantee measurable results.
For a copy of the report, visit http://www.onestraightline.com/reports/retain.shtml
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