Paul McAfee Introduces Free White Paper Teaching Value Proposition Concepts - Written by Michael Lanning
Marketing, strategy, and public relations consulting firm Paul McAfee (dba paulmcafee.com) offers a growing list of free white papers. This white paper by Michael Lanning teaches the concepts of value proposition, value chain, and value delivery system.
Buffalo, NY (PRWEB) March 11, 2004 --- Marketing consultancy Paul McAfee dba paulmcafee.com introduces a free white paper by Michael Lanning on the basics of value propositions and value chains for all companies.
The white paper titled 'Delivering Profitable Value, explains the concepts of value propositions, value chains, and value delivery systems," said Paul McAfee, Buffalo-based owner of paulmcafee.com. We have found that many companies suffer from an overly simplified understanding of the 'value proposition concept."
Michael Lanning, chairman of The DPV Group, LLC, wrote this white paper based on the consulting work his firm does for companies worldwide. Michael initially created the well-known concepts of the value proposition, value delivery system, and value delivery segmentation, as a strategy consultant with McKinsey & Company.
Starting in 1987 when Michael left McKinsey, he and his former firm Lanning, Phillips & Associates (LPA), expanded these value-delivery concepts into their highly successful executive education program Building Market-Focused Organizations." This has been presented worldwide to more than 20,000 managers in over 40 corporations and 25 nations. In recent years, Michael and his colleagues have further developed these concepts into a comprehensive philosophy, framework, and methodology, as discussed in Michaels book Delivering Profitable Value."
Delivering Profitable Value (DPV) is a radically different management process for profitably generating long-term growth. It begins with deeply studying the behavior and experiences of customers, thus uncovering opportunities and threats that cannot be revealed either by listening to customers or by studying one's own competencies. DPV calls upon managers to use this understanding to make a disciplined choice of what changes in the customer's experience the business will cause. This is choosing a winning value proposition. Managers also must learn to design each business as a value delivery system. This is the rigorous alignment of all resources and processes in order to deliberately provide and communicate each element of that chosen value proposition.
Consulting firm paulmcafee.com offers the Delivering Profitable Value process as one of its management consulting services, with permission from The DPV Group. Readers can find the Delivering Profitable Value" white paper at McAfee's web site: http://www.paulmcafee.com/services/white_papers/
"This process often forms the foundation of the work we do for our clients," McAfee said.
About Paul McAfee dba paulmcafee.com
Paul McAfee helps companies improve the financial impact of their marketing and business development activities. Its processes include collaborative development, implementation, and execution. McAfees services include strategic sales and marketing planning and implementation; market research and analysis; public relations and investor relations management; marketing plans, and marketing communications processes. The company has offices in Buffalo, NY, and Tel Aviv, Israel.
Please visit www.paulmcafee.com for more information about the company.
By visiting www.dpvgroup.com you will find more information about Michael Lannings firm, The DPV Group, LLC.
Media contact:
Paul McAfee
Buffalo, NY, USA
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