Los Angeles CA (PRWEB) March 17, 2004
MediaBuys, LLC has purchased the domain name MediaBuys.com for an undisclosed amount from a private seller. The former MediaBuys.us has garnered considerable success as a national media-buying discount club over the past 2 years and re-launched today with a new multi-million dollar inventory.
The new service has an expanded media base which includes hosting a pre-purchased inventory reserve of over $100million in media space, including Cable and Spot Television, Regional & National Radio, Consumer Magazines, Regional & National Newspapers and Out-Of-Home.
MediaBuys is neither a research tool, nor desktop organizational software, but instead, a true online buying application supported by live customer service and technical support teams. The group's main focus is in gaining its members discounts based on volume purchasing. Membership is free to media buyers.
"It's bigger and better, with more inventory and greater discount packages for our members. Plus, it's far more technologically refined than before", said Chick Ciccarelli, MediaBuys CEO. "We've split the purchasing application into two different streams for media buyers. Campaign Buys allows our members to acquire detailed estimates from live reps and delivered online. Single Buys houses our former automated discounting system, a scenario where buyers participate in buying sessions with one another, to gain volume purchasing discounts."
Over the past few years, the advertising industry has seen a 21% decrease in B2B ad spending after September 11th, 2001 and then jump to a new 7.5% overall market increase in 2004. However, it has been a slow climb to recovery and a sluggish economy has sent media buying representatives scattering to find the biggest bang for their client's narrowed budgets.
"We're all looking for the most for the least", says media buyer and president of Advertising For Media, Ken Rose. "If we can save 30-40% on a campaign for our clients in this economy, we come off as heroes. The free trip to the Caribbean isn't too shabby either."
In addition to the significant savings the MediaBuys 'club' approach offers, the site's membership agenda features a Rewards Program, allowing buying members to earn gift certificates, vacation packages, new cars and more.
The original website was purchased by private investors late last year, and the new group formed MediaBuys, LLC. The mandate was to add new inventory and create a more extensive and defined version of the previous system.
MediaBuys was initially created to streamline the print media buying process for 35 B2B clients of an ad agency owned by Ciccarelli. Today the club has grown to over 150 buying members representing over 900 corporations nationally. It carries over 1,200 media sources and hosts media space from every facet of the advertising marketplace.
Public Relations Associates
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