Creative Woodwork International (CWI) Names Heather Estby Kurvers as the Midwest U.S. Representative for its Outdoor Wood Furniture

Experienced Sales Professional Joins CWI as Senior Account Manager

(PRWEB) March 17, 2004

Minneapolis – March 17, 2004 – Creative Woodwork International (CWI), a privately held U.S. company that imports naturally handsome outdoor wood furniture, announces that Heather Estby Kurvers has joined the company as senior account manager. She serves as the Midwest representative for CWI’s Lifewood furniture, including the Veranda and Lifeware collections.

“Heather has a degree in design and more than 15 years of experience in sales, including 7 years with the Aveda Corporation,” says Bernadette Carroll, president, CWI. “Her commitment to our company and product lines, as well as her emphasis on bringing comprehensive product knowledge to the sales process, make Heather a valuable addition to the CWI team.”

“I have a deep personal commitment to working with environmentally responsible companies that produce eco-friendly products. CWI’s commitment to Forest Stewardship Council standards on sustainable wood harvesting is important to me,” says Kurvers. “When I also learned about CWI’s unique product designs, quality manufacturing, and the value of its outdoor wood furniture, I knew I had found a company that I can enthusiastically represent.”

Heather can be reached at 612.578.2664 and hkurvers@creative-woodwork.net.

About Creative Woodwork International (CWI)

Headquartered in Minneapolis, Minn., Creative Woodwork International (CWI) is a privately held U.S. company that imports beautiful and enduring outdoor wood furniture from Vietnam. Our manufacturer skillfully crafts our Lifewood furniture with naturally handsome hardwoods, eucalyptus and balau, sourced from plantations and forests certified according to Forest Stewardship Council (FSC) standards. Lifewood, including the Veranda and Lifeware collections, provides a superior alternative to meet consumers’ growing demand for distinctive, durable, and affordable wood furniture that brings comfort and style to outdoor living areas. More information on CWI, including Lifewood product catalogs and photos, is available at http://www.creative-woodwork.net.

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The Tofino Armchair from CWI The Tofino Armchair from CWI

The enduring popularity of the Tofino Armchair, and the matching Tofino Bench, make them among the top-sellers in CWI's European-inspired Veranda Collection of outdoor wood furniture


Lifeware Armchair from CWI Lifeware Armchair from CWI

The armchair is one of the seven basic furniture pieces in CWI's modular Lifeware Collection that consumers can select and connect to create fifty different seating and dining configurations


The Tofino Bench from CWI The Tofino Bench from CWI

The naturally handsome hardwoods used in the construction of CWI's outdoor wood furniture, like the Tofino Bench from the Veranda Collection, are sourced from forests and plantations that meet Forest Stewardship Council (FSC) standards for eco-friendly, environmentally sustainable harvesting


Profile on Creative Woodwork International (CWI) Profile on Creative Woodwork International (CWI)

An article on CWI in a recent issue of Twin Cities Business Monthly



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