Internet Mortgage lead
During one recent interview with Nathan Toler, owner of www.mortgagemarketers.com I asked him several questions about the new design of the Internet mortgage lead business.
(PRWEB) March 18, 2004 --
The Internet Mortgage lead VS The ORGANIC Mortgage Lead
MortgageTrends.net Exclusive Interview
By Jonathan Cosie
Editor
www.MortgageTrends.net
At www.mortgagetrends.net, our goal is to provide our readers with the latest tools, products and services for the mortgage industry that help to close loans. Leads is a touchy subject as we all know, however I have found a resource that delivers and has taken to totally new approach to generating the all elusive exclusive mortgage lead. In my eyes the battle has officially begun, for a true high quality mortgage lead. The time of the Internet mortgage lead is fading and prospering mortgage companies are becoming more involved in the Internet aspects of their online marketing.
During one recent interview with Nathan Toler, owner of www.mortgagemarketers.com I asked him several questions about the new design of the Internet mortgage business.
Nathan is now coining the phrase, ORGANIC" MORTGAGE lead.
Jonathan: Nathan, what exactly is an ORGANIC MORTGAGE LEAD and why is it so important?
Nathan: The ORGANIC MORTGAGE LEAD is a lead that is generated solely from each individual mortgage companies marketing efforts. Think about it like this, someone is buying a new home and they pick up the yellow pages to look for a mortgage lender and your phone number is the only one listed under mortgage loans. The will call you and use your services because yours is the only number they can most readily find. That is how ORGANIC Search Engine Optimization (SEO) works, except it is on the World Wide Web.
The primary reason an ORGANIC Lead is so much more effective than an ordinarily found Internet lead is because the consumers are driven" directly to your company vs. being driven to a portal where their information is shared with your competitor. It is hard to explain without getting too technical, but lets just say if you work for a mortgage company there is nothing better than having a prospect call you directly. Whereas mortgage companies are often being sold shared" leads, and that can be awfully frustrating to both the consumer and the company paying for these types of Internet leads.
Jonathan: Oh, I see, thats great. So the company you own now has really specialized its Internet marketing techniques to helping mortgage companies to receive high quality personalized leads that go directly to them?
Nathan: Yes, www.mortgagemarketers.com is the only company that specializes in this kind of marketing. We have pioneered the art of generating online leads through 100% PURE Search Engine Optimization through behavior research. Behavior research is the process of optimizing web pages from what people are actually searching for on the Internet .We have access to these kinds of resources through partnerships that we have built online.
Jonathan: Nathan, what do you attribute to the success of Mortgage Marketers online strategy with the ORGANIC MORTGAGE LEAD?
Nathan: Well Jonathan, I would have to say that the big mortgage lead companies inadvertently made us successful by selling an excessive amount of bad leads. I hear horror stories all the time of small mortgage companies losing thousands of dollars from these big companies.
I even took it one step further and purchased 10 exclusive North Carolina leads to see if they are what I was promised, well needless to say, there was not 1 exclusive lead in there. I called all 10 leads" and more than half of them just hung up one me! I talk to the smaller mortgage companies everyday and they all same the same thing. One guy even said, I bought a hundred mortgage leads from a big mortgage lead company and after spending 5K, it took 2 months to get the leads and I found out that the leads are bad and are not exclusive, basically I lost 5K".
So, as the smaller mortgage companies become smarter with the internet, they are realizing that they need to have their mortgage information in front of the potential borrower and potential borrowers are realizing the unless they can call on a local mortgage company that they find on the internet, they know that there online application gets sent and sold to a minimum of four lending companies. I think consumers are smarter than some of these mortgage lead companies realize.
Jonathan: Do other Search Engine companies do this for their own mortgage clients?
Nathan: Thats a good question, and the answer is IF they can, they just choose not too. The number 1 factor other SEO companies do not get involved is that they do not really know how. There are really only a handful of us who are CERTIFIED SEARCH ENGINE OPTIMIZATION Engineers and most of those dont take clients but only do affiliate marketing for themselves. Another reason is there is a huge amount of time and money that is involved if a mortgage company tries an online strategy for promoting themselves, after all, the online mortgage industry is a very competitive one. Furthermore, most SEO people dont want to spend that kind of time when they can take on easier clients and make the same amount of money.
Jonathan: Nathan, how long have you been in the online industry?
Nathan: Well, as I just mentioned, I am a Certified Search Engine Optimization engineer through the Academy of Web Specialists. I have been involved with the Internet and marketing since 1995, but mostly in the super technological realm of the business. I have an IT background and used my technical skills to develop large network and VPN solutions. Since 2000, that I have been directly involved with the online mortgage lead generation business.
Jonathan: What do you see happening with the mortgage lead business in the near future?
Nathan: Jonathan, the time for buying Internet mortgage leads is over, there is just too much demand for good Internet leads. Companies like e-loan, lending tree and loan web are having a hard time trying to cultivate there mortgage leads. With the new Spam laws and the way the search engines are constantly changing, it has become difficult for those companies to compete with each other on the Internet with general search terms like home loan". So there is a definite shift from mortgage companies buying generic mortgage leads to hiring an Internet marketer themselves and going after really localized keywords on the Internet.
Jonathan: Tell me about the Lead FAST service your offering for mortgage companies?
Nathan: Basically, we have built 50 mortgage web sites, one for each state and then we have done all the SEO on them. When the sites start generating leads, mortgage companies contact us to lease the web site. We have done 90% of the hard work already. Its a great service and we are getting a great response.
Jonathan: What do you mean lease a website?
Nathan: Well we have already built a unique high quality site and its like the mortgage company owns that site for free while theyre signed up with us. Its a really great deal for companies who already have a site because they can be linked for higher ranking on their own site. Its even a better deal for companies who dont even have a web presence because that alone would cost them allot to have one of our sites built from scratch!
Jonathan: Wow, are you also that these websites are already generating leads? One mortgage web site for each state? And if I wanted to become and affiliate, I get my name and number on the site and the exclusive lead?
Nathan: Yes!
Jonathan: Whats the cost for all of that?
Nathan: Its usually 1K per month, but were having a special right now for only $500 a month, its a savings of 6K over the year.
Jonathan: Well, you heard it here first. For only $500 a month, you can get exclusive ORGANIC MORTGAGE LEADS and your own leased website for less than you could possibly purchase your average used" Internet leads.
Thanks Nathan for taking the time to talk to us. If anyone wants to contact Mortgage Marketers or Nathan Toler, you can reach them toll free, 866-694-0455 or online at www.mortgagemarketers.com
Nathan: Thanks Jonathan, I hope this has helped to explain the effectiveness of the ORGANIC Internet lead. If anyone has any questions please dont hesitate to give us a call. Take Care.
Jonathan: Yes, your explanation was very helpful. If you would like to receive interesting articles and info pertaining to the mortgage professional, please visit us online at www.mortgagetrends.net and register for our online newsletter.
Happy Selling To All.
Best Regards,
Jonathan C Cosie
Principal/Founder
Vertical Media / VerticalMail.net / MCG Titan Group Inc
office: 561.265.0885 x 102
fax: 561.431.5947
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www.MCGTitan.com
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