Convert your customers online

SEO content writing has two parts, get the vistor and convert to customer

(PRWEB) March 20, 2004 -- http://www.grmtech.com In this current era of cut throat competition, content writing is no longer limited to direct customers. The complexities involved in SEO content writing is comparatively much more than normal writing.

SEO or Search Engine Optimization content writing is considered as the food for Search engine Spiders. Website content writing that acts as an informer and entices your visitors while Search engine writing increases your traffic and sales.

Keeping it short, the writing has two parts which go hand in hand,
• Get the visitor
• Convert the visitor

Get the visitor

This part is often given more important, which does no good unless it has the ability to convert. The things to remember during this phase of writing,
• Understand the key phrases (or the target phrases)
• Key phrases should occur at least four times in the body text. The count can go up to 13% of the total text
• Key phrases should appear at the starting of the paragraph (one or two times)
• Stemming should be stressed upon; it is the ability for a search to include the "stem" of words. For example, stemming allows a user to enter "swimming" and get back results also for the stem word "swim." A function of some search engines and directories which allows results to be returned from some or all keywords based on the same stem as the keyword entered as a search term. For example, when stemming is switched on, a search for the word dance will return matches for any word whose stem is danc-, matching the keywords dance, dancer and dancing.
• The content should be around 250- 300 words for optimal results.
• Use Synonyms at regular intervals, to get the synonyms Google Search can be used. For example type ~Debt Consolidation -Debt Consolidation" to get the synonyms for debt consolidation"
• Keep at least two heading, this will help in SEO, as the web designer can convert those headings to h1, h2 or h3.