Revenue Partners Ushers in New Era in Partnership Marketing

The rapid growth of e-commerce opened the door for internet businesses to succeed beyond the dot.com crash. Revenue Partners', a results-driven, partnership marketing firm, has created a network that balances the benefits to advertisers and publishers to bring unlimited growth to both sides.

Olathe, KS (PRWEB) March 22, 2004 --Revenue Partners, a results-driven partnership marketing company, announced its official launch into the multi-million dollar partnership marketing industry. The launch marks the opening of the network to all advertisers and publishers.

Partnership marketing, also known as affiliate or performance marketing, is a mutually beneficial relationship between online advertisers and publishers whereby compensation is based on performance measures typically in the form of sales, clicks, registration, or a hybrid model.

Over the last five years, partnership marketing has experienced unprecedented growth. The National Retail Federations Shop.org has identified partnership marketing as the most effective method of support for the e-commerce industry (Source: Forrester Research, August 2003).

According to the report, Market Forecast: U.S. Retail 2004-2008," online shoppers will increase by 14% in 2004, and spend more than $65 billion. The amount spent online is projected to exceed $117 billion by 2008. Revenue Partners offers a program that allows both advertisers and publishers to capitalize on these skyrocketing sales by focusing on customer service in addition to increasing revenue.

Revenue Partners was born of a need to put advertisers and publishers on an even scale. At the core of Revenue Partners is a desire to offer superior customer service to partners by providing the tools, techniques, and training they need to run successful campaigns and increase their revenue," said company President and CEO, Dave Admire.

Drawing from strong lead generation and recruitment advertising backgrounds, the team at Revenue Partners brings many years of experience and expertise to partnership marketing.

Our past successes have been based on listening to the needs and also educating our partners on how to succeed," said Laura Schneider, partnership development and marketing manager. Our partners have come to rely on us for our focus on creating solutions to their business challenges."

As the partnership marketing industry grows, Revenue Partners will continue to perfect the balance between exemplary customer service and increasing revenue for each partner.

About Revenue Partners
Revenue Partners, a customer-focused partnership marketing firm, offers efficient, cost-effective marketing solutions to publishers and advertisers seeking to increase cash flow through internet marketing. Revenue Partners provides every partner with the tools, techniques, and training they need to grow their business in a vibrant, ever-evolving marketplace. For more information about Revenue Partners, or to schedule an interview with industry experts Dave Admire and Laura Schneider, call us at (913) 791-1310, or visit us online at www.revenuepartners.com.